Juiciest Skin Ever

NEW jelly skincare has landed. 

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Chill Out Stressed Skin

Reduce the look of redness + puffiness with our NEW calming serum.

Shop Jelly Ice

Juice Up Your Glow 

Stick it to dull, dry skin with our NEW hydrating + brightening serum.

Shop Jelly Glow

Get Your Prime On

Lip + Cheek

Creamy, can't-get-wrong color in 11 buildable shades.

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Set It + Forget It

The ultimate last step for a locked-in look.

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All fun. No fuss ✅ Our makeup sticks make getting ready the easiest thing you’ll do all day. These clean, vegan, and cruelty-free formulas give you long-lasting, can’t-go-wrong color in every swipe. 

The lineup 👇

Cooling Water Jelly Tint
🧊 Long-lasting blush + lip stain with a cooling feel
🧊 Available in 6 shades

Lip + Cheek
👄 Creamy blush + lip color
👄 Available in 11 shades

Highlighter 
✨ Creamy highlighter with a radiant glow
✨ Available in 6 shades

Matte Bronzer
🤎 Multi-use warm-toned cream bronzer
🤎 Available in 5 shades

Sculpt Stick
🪄 Cool-toned cream contour stick
🪄 Available in 4 shades

Shop ’em all online at MilkMakeup.com + @sephora 🛒
We are SO over luminizers that fade after a few hours 😒 So we got in the lab and made our NEW Hydro Grip + Glow Primer. 

This 3-in-1 illuminator + primer + skincare hybrid delivers golden-hour radiance with the legendary 12-hour grip of our 10x award-winning Hydro Grip Primer.

Use it as the first step in your makeup routine for a surreal glow that stays locked + luminized all day long ✨🔒

Get on the waitlist @sephora NOW to be the first to know when it drops 🛒
It’s still LOOKS not licks 👀 and our 2 NEW Cooling Water Jelly Tint shades look so good on everyone.

Same no-budge staying power, cooling feeling + clean formula you can’t get enough of 🧊

Want first dibs? Get on the waitlist @sephora to shop when they drop on 9.26

#MilkMakeup #JellyTint
video available
Don’t play games with your blush or your lip color 🙂‍↔️ Try our 2 NEW shades of Cooling Water Jelly Tint with a texture like no other and a soft stain that lasts.

Pick ‘em up online @sephora + MilkMakeup.com 🛒
You wanted ’em, you got ’em! 2 NEW shades of Cooling Water Jelly Tint are coming 9.26 🧊

Meet Fresh (soft pink) and Fizz (soft peach) 🌸🍑 Softer, sheerer versions of our internet-breaking, 7x award-winning jelly blush + lip stains, now with a more subtle hint of color you can’t mess up.

Drop in the comments which shade you’re trying first 👉 then get on the waitlist @sephora.
2 NEW shades, same bouncy texture you love 🧊 Welcome Fizz and Fresh to the Cooling Water Jelly Tint fam. Soft warm-toned shades that’ll give you a buildable pop of color that won’t quit.

All that + it’s packed with skincare 👇
🧊 Vegan collagen to help firm skin
🧊 Aloe to soothe + refresh
🧊 Seawater hydrates + gives a cooling effect
🧊 Clean, vegan, cruelty-free, 90% natural

New #JellyTint coming 9.26 👉 Head to @sephora to get on the waitlist now 🛒
Texture like you’ve never tried 🧊 #MilkJellyTint is coming 2.6

Sign up for the waitlist @sephora NOW to be the first to try it 🛒 #linkinbio
video available
New #JellyTint shades UNLOCKED 🎮🧊 Round one of Cooling Water Jelly Tint, our viral blush + lip stain, sold out in the first 24 hours. So you’re gonna want to get your hands on Fresh + Fizz STAT. 

Dropping 9.26 👉 Get on the waitlist @sephora now

🕹️ by @bellebbeau
You already know our primer game is strong 💪 Keep your makeup on LOCK with our skincare-supercharged, clean primers, no matter what kind of look you’re going for 🔒

Drop in the comments which primer you still need to try 👇
A tint like you’ve NEVER tried 😏 Get a closer look at our NEW! Cooling Water Jelly Tint 👉 dropping 2.6

👄 sheer blush + lip stain
🍇 bouncy jelly texture
💦 cooling sensation 
✋ serious staying power 

Get on the waitlist @sephora to try it first 🛒 #linkinbio
Our KUSH fam has been growing 🖤 Check out the full product breakdown and grab 'em all 🛒

⚡ ️#KUSHmascara
⚡ ️KUSH Lash Primer
⚡ ️KUSH Brow Shadow Stick 
⚡ ️KUSH Brow Lamination Gel 
⚡ ️KUSH Clear Brow Gel 
⚡ ️KUSH Lash + Brow Serum
1 year ago today, Sculpt Stick changed the contouring game 😎 Comment a 🎂 to wish #SculptStick a Happy Bday 🖤 #contour #milkmakeup
You won't catch us leaving the house without wearing at least one 😮‍💨 What is your holy grail Milk Makeup stick? #scuptstick #lip+cheek #mattebronzer #highlighter #bronzer #blush #contour #makeuphaul
🚨 JUST DROPPED 🚨 NEW! Cooling Water Jelly Tint has officially landed. Four years in the making, it’s a lip + cheek stain like you’ve never seen 👇

💥 sheer, buildable burst of color
🍇 bouncy jelly texture
🍒 4 juicy shades
🧊 refreshing, cooling feel
⏰ serious staying power
💦 vegan collagen, aloe, and seawater
🌱 90% natural, clean, vegan, cruelty-free

Get it online NOW at milkmakeup.com 📱 

Wanna shop in-store? Here’s when it’ll hit shelves IRL:
🛒 2.22 @sephora US + Canada 
🛒 3.4 @sephoraeu  
🛒 3.18 @sephorauk @spacenk @cultbeauty @nichebeauty
🚨 Exclusive Black Friday Deal 🚨 FREE deluxe sample set with any $75+ purchase! 

Here’s everything you get ⬇️
🎁 Limited-edition Makeup Bag
🎁 Hydro Grip Primer Deluxe Sample
🎁 Lip + Cheek Deluxe Sample
🎁 Matte Bronzer Deluxe Sample
🎁 KUSH Mascara Deluxe Sample
🎁 Future Fluid Concealer Sampler

Grab this offer NOW on MilkMakeup.com before it's gone 🔥 #blackfridaysale #holidayshopping #milkmakeup
FULL BROWS. FAST. ⚡️ Meet our NEW! KUSH Brow Shadow Stick.

Colors like a crayon. Fills like a powder. Soft holds like a pomade. The newest member of the KUSH Fam is here to help you boost your brows in seconds.

⚡️ Cream-to-powder formula fills instantly for soft, full-looking brows
⚡️ Waterproof pigment stays smudge-proof up to 12 hours
⚡️ Vegan waxes + conditioning ingredients keep brows feeling soft, never stiff
⚡️ Comes in six matte shades made to match our KUSH Fiber Brow Gel 

Get it at milkmakeup.com + online and in stores @sephora RIGHT NOW 🛒
🚨 BACK IN STOCK 🚨 It’s a jelly world and we’re just livin’ it 👉 Our viral Cooling Water Jelly Tint is officially back on sephora.com ⚡️🧊 Grab yours NOW before it sells out again. 

Here’s why the hype is real 👇
👄 sheer lip + cheek stain 
🍇 bouncy jelly texture
💦 skin-loving ingredients
🧊 cooling sensation
⏰ serious staying power

Thanks again for the love #MilkFam ❣️
🚨 LAST CHANCE 🚨 Don’t miss out on saving some coin - buy any cream makeup stick, get the second half off on MilkMakeup.com. Ends 4.01 (no joke) 🤑 What are you stocking up on? #milkmakeup
Give the gift of GRIP 🎁

Our limited-edition makeup set features our TikTok famous hydrating makeup primer and setting spray for makeup that stays locked on for up to 12 hours with a dewy finish. Plus, a limited edition makeup bag all for $40 ($62 value)!

Shop now @sephora, Sephora @kohls, or MilkMakeup.com before they're gone 🔥 #holidayshopping #giftsets #milkmakeup #giftideas
NEW! KUSH Lip Oil has landed ⚡️ Serving up high-grade hydration, juicy shine, and irresistible flavor with every hit. 

💦 highly hydrating
🍪 6 flavors you’ll crave 
👄 sheer lip-enhancing tints
✨ serious shine 
🙅‍♀️ not sticky or drying
🌱 92% natural, clean, vegan, cruelty-free

Get ’em online NOW at @sephora and milkmakeup.com + in Sephora stores on 3.15 🗓
⭐️PRIMER BOGO SALE⭐️ For a limited time, when you purchase a full-size Hydro Grip Primer, get a travel-size version for free! Your travel makeup bag will thank you 😏 Head to our link in bio to shop! #milkmakeup #makeupprimer #summerprimer #summermakeup
Meet your lip’s new best buds 😏 It took us over 80 rounds (yes 8-0!) of revision to get every single flavor and hydration-packed formula juuuust right 👇

🍪 COOKIE DOUGH - tahitian vanilla
🍫 CHOCOLATE CAKE - cocoa
🌺 DREAM MACHINE - guava
🍉 PINK MAGIC - watermelon
🐉 GREEN DRAGON - sage + peppermint
🍊 ORANGE CRUSH - citrus

The result? 92% natural, high-grade hydration that’s clean, vegan, and cruelty-free.

Get on the waitlist @sephora NOW to collect ’em all starting 3.5 🛒
You’re NEVER gonna be able to guess what we’re dropping next. Prove us wrong in the comments 😏

Turn your notifications on now, thank us later.
CHOOSE YOUR COVERAGE ⚡⚡⚡

☀️ Go for Sunshine Skin Tint SPF 30 if you want a sheer, dewy glow 
🛸 Skip foundation and wear Future Fluid Concealer all over for medium coverage + a natural finish
🤝 Orrrrr pair 'em together for the best of both worlds 

Drop an emoji below of the vibe you've been feeling lately 👇

#milkmakeup #naturalmakeup #dewyskin
Pov: you catch a glimpse of the inside of our purse 👄 #KUSHLipOil #OdysseyLipGloss #EletricGlossyLipPlumper #MilkMakeup
🚨Sale Alert🚨 There’s no better time to stock up on your faves than the @sephora #SavingsEvent 😏 Snag our bestsellers like Cooling Water #JellyTint and Hydro Grip Primer in store or online at Sephora & Sephora at Kohl’s 😮‍💨

ROUGE 20% OFF 4/5–4/15
VIB 15% OFF 4/9–4/15
INSIDER 10% OFF 4/9–4/15

#sephorasavingsevent #sephorasale #milkmakeup #sephoraatkohls
Looking for a #holidaygift that shines? ✨ Our #OdysseyLipGloss is the high-shine, non-sticky lip gloss you'll be reaching for alllll winter long 🥶 8 juicy shades to choose from to complete any holiday makeup look 🖤
There’s no such thing as too !! many !! sticks!! Buy one makeup stick, get the second stick 1/2 off now through 3.30 on MilkMakeup.com 🤑 Just add both sticks to your cart and the discount will be applied 💯 #makeupsticks #milkmakeup
Grip. Hydrate. Glow. ✨ Shop our best-selling #HydroGrip Fam for up to 20% off now through 4/15 in store and online @sephora during the #SpringSavingsEvent 🛒🔒 Details on the sale 👇

ROUGE 20% OFF 4/5–4/15
VIB 15% OFF 4/9–4/15
INSIDER 10% OFF 4/9–4/15
At Milk Makeup, we’ve always been proud to support the LGBTQIA+ community and the freedom to live your life openly, authentically, and unapologetically. Since 2017 we’ve partnered with @lgbtcenternyc, a safe and affirming space in NYC that provides life-saving resources and community building. 

As part of our partnership, we automatically donate 1% of all sales on MilkMakeup.com directly to The Center. To date, we’ve raised over $260,000 to support their programming. 

For the month of June, we’ll be doubling our ongoing donation to continue supporting their work in providing people in the LGBTQIA+ community with a safe space and resources they need. Something everyone deserves, no matter where they live—especially as LGBTQIA+ rights remain under attack.

Follow along with us throughout #PrideMonth as we highlight the crucial work and advocacy The Center does all year long and join us in championing the community.
Lip care or lip looks? 🧐 Whichever way you wanna slick on the shine, we’ve got something for you 👇

KUSH LIP OIL
⚡️hydrating oil 
⚡️ultra sheer lip-enhancing tint
⚡️6 fun flavors 
⚡️best for lip care

ODYSSEY LIP OIL GLOSS 
🌀 high-shine gloss
🌀 semi-opaque color
🌀 8 cream + shimmer shades
🌀 best for lip looks 

Get ’em both right now online @sephora + milkmakeup.com 🛒
Sculpt Stick is officially HERE to take all the guesswork out of contouring. Here’s everything you need to know about how to sculpt in literal seconds 👇

WHAT IS IT?
A matte, creamy cool-toned contour stick that adds instant depth and dimension to your face. No complicated techniques or PhD in geometry needed.

WHY COOL TONES? 
Unlike warm-toned bronzers, which add sunkissed warmth to your face, cool tones mimic the look of natural shadows, so your contour looks super natural.

HOW MANY SHADES? 
Sculpt Stick comes in 4 shades that work across a wide range of skin tones.

 🪄 SIZZLE very deep
 🪄 SIMMER tan to deep 
 🪄 STOKED medium to medium tan
 🪄 TOASTED fair to light

WHAT’S IN IT?
The creamy formula, made with a nourishing thyme extract blend, builds and blends seamlessly. No harsh lines. No caking. Plus, it’s clean, vegan, and cruelty-free 🌱

WHERE CAN I BUY IT?
Get it at milkmakeup.com and sephora.com TODAY and in @sephora stores starting 2.23 🛒
And by match my freak, we mean grip like only Hydro can 😏 Just looking for a primer that 👇

💧 holds makeup up to 12 hours
💧 gives dewy (never greasy!) glow
💧 hydrates with a surge of skincare
💧 is 94% natural, clean, vegan, cruelty-free

Better stock up on #HydroGrip 🛒
Lock in your look, all day long 🔒 Whatever your skin type, we’ve got a clean + cruelty-free primer and setting spray to keep your makeup lookin’ as fresh as the minute you put it on 👇

IF YOU HAVE DRY SKIN
💦 Hydro Grip fam
💦 Grips makeup up to 12 hours
💦 Hydrates with hyaluronic acid, niacinamide, hemp seed extract + aloe water

IF YOU HAVE OILY SKIN
🌘 Pore Eclipse fam 
🌘 Locks makeup up to 16 hours
🌘 Absorbs oil, blurs pores, and smooths texture with lentil extract, bakuchiol + niacinamide

IF YOU HAVE COMBINATION SKIN
🌘 Pore Eclipse Matte Blur Stick 
🌘 Locks makeup up to 16 hours
🌘 Targets your T-zone with shine-busting charcoal + tea tree oil 

IF YOU HAVE DULL SKIN
🌤 Cloud Glow Foam Primer 
🌤 Holds makeup up to 12 hours
🌤 Visibly brightens skin with turmeric, saffron + apricot extracts
Shine that’s surreal 🌀 The latest additions to the Odyssey Lip Oil Gloss fam are here. Don’t try to pick a fave, you’re going to want ’em all.

🎆 ADVENTURE lavender shimmer 
🌺 WANDER mauve 
🌇 EXPERIENCE golden pink shimmer
👜 DAY TRIP warm brown 

Which journey are you choosing first? Drop the emoji in the comments 👇
High tech. High coverage. 30 seamless shades. 

NEW #FutureFluid All Over Cream Concealer completely covers dark circles, redness, and breakouts, but never covers up what makes you beautiful: YOU. 

Need help finding your shade? Take our Shade Finder quiz on MilkMakeup.com 🔮
Shines like a gloss, cares like an oil 🌀 4 NEW Odyssey Lip Oil Gloss shades are joining the fam.

🎆 ADVENTURE lavender shimmer
🌇 EXPERIENCE golden pink shimmer
🌺 WANDER mauve
👜 DAY TRIP warm brown 

Get on the waitlist @sephora NOW to be the first to know when they drop.

#milklipgloss #OdysseyLipGloss
🚨 FINALLY dropped 🚨 4 NEW shades of Odyssey Lip Oil Gloss have officially landed @sephora. Adventure awaits. You comin’?

Meet the new shades 👇
🌺 WANDER mauve 
🎆 ADVENTURE lavender shimmer 
👜 DAY TRIP warm brown 
🌇 EXPERIENCE golden pink shimmer

Can’t forget the originals 👇
✨ JOURNEY clear
🌸 WERK TRIP dusty rose
🍫 QUEST caramel beige
💖 SOUL SEARCH light pink shimmer
🔮 VOYAGE blackberry
🧡 EXPLORE coral shimmer
🧊 GLOBETROT sky blue shimmer
🌹 TREK deep rose shimmer

Get all 12 high-shine shades NOW at sephora.com and milkmakeup.com 🛒
Two mattifying MVPs 🖤 One collectible makeup bag ✨ All for $40($62 value) ❗️

Our limited-edition makeup set features our best-selling Pore Eclipse Mattifying Primer and Setting Spray to lock on makeup up to 16 hours, blur pores, and control shine for a soft-focus finish. Shop now @sephora, Sephora @kohls, or MilkMakeup.com before they are gone 🔥

#holidayshopping #giftsets #milkmakeup #giftideas
Get set for your new go-to makeup look 🤘 The NEW! Werks Set is here and it’s got everything you need for a dewy, rosy glow. 

What’s in it 👇
👄 Full size Lip + Cheek in Werk
🌀 Full size Odyssey Lip Oil Gloss in Werk Trip
✨ Full size Highlighter in Lit
💦 Mini Hydro Grip Set + Refresh Spray
👜 Limited edition makeup bag to stash it all in

Get it all for $49 ($98 value) aka a sweet deal 🤑 Get it online NOW @sephora + milkmakeup.com
This is what they meant by cracking open a cold one right? 👀 #HydroGrip Set + Refresh Spray keeps your makeup fresh n’ dewy through the heat, sweat, and beyond.

🔒 Sets makeup up to 12 hrs
💦 Super-fine halo mist for even coverage
💧 Skincare-supercharged formula
🌱 Alcohol-free, clean, vegan, cruelty-free
🚨FLOATING BACK TO EARTH 🚨missed out on #CloudGlow before it sold out at @sephora? It’s finally back!!

Stock up on the brightening foam primer that feels like a cloud + lock those looks with 12HR hold. RUN don’t walk before it sells out again 🛒
Two #MilkMakeup icons, one iconic makeup set 🏆 

Save 30% when you get ’em together in this limited-edition set 😏 

The set features ⬇️
✨ Travel sized Hydro Grip Primer
✨ Full size Matte Bronzer in Baked

Keep an eye out for The Icons set at the checkout section with the minis & more @sephora 🖤 #sephora #hydrogrip
🚨PSA: JELLY TINT IS BACK 🚨 Our viral lip + cheek stain has officially bounced back into @sephora. Here’s why you’ll wanna get urs ASAP 👇

🧊 1 sold every 20 seconds
🧊 sheer, buildable watercolor finish
🧊 bouncy, cooling jelly texture
🧊 packed with skincare + non-comedogenic
🧊 90% natural, clean, vegan, cruelty-free

Get the shades you missed or finally give it a try before it sells out again. Go go go 🛒
YOUR BROWS, YOUR WAY ⚡️ Whatever mood you’re feeling, we’ve got a KUSH for u. 

SLICK ’EM UP
🔥 NEW! KUSH Brow Lamination Gel lifts + defines for a sleek, brushed-up look 

FLUFF ’EM OUT 
💥 KUSH Clear Brow Gel shapes + styles for a naturally fluffy look 

Drop the emoji of the look ur feeling today below 👇
@reebok x Milk: Equipment Essentials Series 02 coming soon
Me at the bodega if you even care 👅

@mominatu (she/her) in an Orange Crush mood with KUSH Lip Oil 🍊 #milkmakeup #nyc
pov: you just got your most recent @sephora shipment (and you got a little carried away) 🫢 Have you tried our viral Odyssey Lip Oil Glosses?! Comment your fave shade below ⬇️
New year, same iconic duo 🏆

#HydroGripPrimer and #HydroGrip Set + Refresh Spray are the perfect makeup-locking duos that deliver an combo of hydration + all-day hold to keep your makeup fresh for up to 12 hours. 😏
This is your reminder to stay hydrated 💦 Which of our #HydroFam products are a must in your routine: #HydroGrip Primer, Hydro Grip Set + Refresh Spray, Hydro Grip Eye Primer or the whole Hydro Fam? 

#milkmakeup #summermakeup #stayhydrated