The Towel

Curl Enhancing
Frizz Control
Strengthening

Rated 4.9 out of 5

Based on 468 reviews

4.9

Microfiber waffle knit towel to protect strands and speed up drying.

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The Details

Reduce frizz and breakage, and speed up dry time with The Towel. Strands are extra vulnerable when wet, and traditional terry towels are too harsh, so we took a microfiber, waffle knit, and created a patented shape with secure elastic to hold hair of all lengths and textures. The microfiber material absorbs moisture in a gentle way, leading to less frizzy strands as you continue your air dry. The Towel is smaller than a traditional bath towel and comfortable to wear for as long as you'd like.

Available in White and Black. If you dye your hair, we recommend the latter.

How to Use

For straight or wavy hair: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

For curly hair: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

For coiled hair: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash.

Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Complete Your Routine

The Leave-In Conditioner x D.S. & Durga

Our formula infused with their cult-favorite scent, I DON'T KNOW WHAT.

The Volumizing Shampoo

Volumizing cleanser for fine, oily, or flat strands.

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

Absorbs Without Drying Strands

Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.
Speeds Up Dry Time

Dries hair very quickly as compared to a cotton towel.
Works For Everyone

Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

What are the benefits of using The Towel post shower?

How big is The Towel? Can it be used for all hair lengths?

Is The Towel for all hair types and textures?

Reviews

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average rating 4.9 out of 5

Based on 468 reviews

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468 Reviews

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Reviewed by JENNIFER E.

Verified Buyer

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Post-shower routine

After showering I give my hair a blast of cold water (on the coldest setting) - for as long as I can take it. The cold water seals the hair cuticle. Next,I dry off (body) and then I apply a leave-in to my hair (lengths and ends). Then I flip my hair/head upside down and comb through the leave-in. Last step - I wrap my hair up in this towel while I moisturize, do make-up and get dress. This towel is luxury, and so complementary to my routine! It is a waffle/microfiber blend and it dries my hair rather quickly. It has not caused me any frizz, and I have not experienced any recent breakage/damage. The elastic band that you use to secure the towel is holding up very well. I will probably get a few more, I’d like to add the white.

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Reviewed by mD

Verified Buyer

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

The Towel

Wish that I had purchased sooner.

Soft feel and not heavy.

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Reviewed by Mely

I recommend this product

Rated 5 out of 5

Review posted

5 Stars

La la love how this towel helps dry my hair without damaging. I own 2 white ones. So excited to use these black ones after dying my roots. No unsightly black dye marks.

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The Towel

The Dry Shampoo

Our Standards

Our Story

Product Spotlight

The Leave-In Conditioner x D.S. & Durga

The Dry Shampoo

Shopping Cart

The Leave-In Conditioner x D.S. & Durga

The Volumizing Shampoo

Microfiber Blend

Elastic Strap

Post-shower routine

The Towel

5 Stars

The Calming Scalp Serum

The Comb No. 002

The Oil

The Brush No. 002

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Leave-In Conditioner x D.S. & Durga

The Volumizing Shampoo

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Works For Everyone

How To: The Towel

The Towel on You

FAQ

Reviews

Post-shower routine

The Towel

5 Stars

May we recommend?

The Calming Scalp Serum

The Comb No. 002

The Oil

The Brush No. 002

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.