Kérastase
Blond Absolu Anti-Brass Purple Shampoo
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$44.00get it for $41.80 (5% off) with Auto-Replenishor 4 payments of $11.00 with or
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About the Product
Item 2201044
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage
Key Benefits:
- Neutralizes brassy and yellow undertones
- Nourishes and strengthens damaged blonde hair
- Enhances softness and shine
Highlighted Ingredients:
- Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles.
- Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.
- Ultra-Violet Neutralizers: Highly concentrated pigments that neutralize and remove brassy and yellow undertones.
What Else You Need to Know: The best in professional blonde color care, this unique purple shampoo instantly neutralizes brassy and yellow undertones to maintain cool blonde shades while protecting against daily hair damage. Infused with edelweiss flower and hyaluronic acid, hair is nourished and strengthened from within for shiny, healthier blonde hair.
Clinical Results: In a controlled study using a system of Blond Absolu Bain Ultra-Violet, Cicaflash, and Huile Cicaextreme versus a non-conditioning shampoo, results showed:
-10x stronger blonde hair
-Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.
-Ultra-Violet Neutralizers: Highly concentrated pigments that neutralize and remove brassy and yellow undertones.
Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betain, Sodium Chloride, Glycol Distearate, Parfum/Fragrance, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730/Acid Violet 43, Salicylic Acid, Carbomer, Limonene, Guar Hydroxypropyltrimonium C H L O R I D E, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Magnesium Acetate, Glycerin, Sodium Hyaluronate, Tocopherol, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Leontopodium Alpinum Flower/Leaf Extract, Fumaric Acid, Malva Sylvestris Flower Extract/Mallow Flower Extract, Potassium Sorbate.
-Apply a quarter-size amount to wet hair.
-Massage through lengths and ends.
-Leave on at least two minutes or longer depending on desired degree of neutralization.
-Rinse thoroughly.
-Use up to two to three times per week depending on desired levels of neutralization.
-Follow with the full Blond Absolu range for professional blonde care.
Pro tip:
-For light neutralization, pair with the Blond Absolu Strengthening Conditioner and Blond Absolu Heat Protecting Leave-In Treatment (sold separately).
-For intense neutralization, pair with the Blond Absolu Anti-Brass Purple Mask and Blond Absolu Heat Protecting Leave-In Treatment (sold separately).
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As the #1 professional hair care brand worldwide, Kérastase has pioneered luxury care since 1964. Inspired by our intimate knowledge of the modern woman, Kérastase brings together innovative, bespoke products with a professional diagnostic approach to treat each woman’s individual hair needs.