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Activate Your Brain: How Understanding Your Brain Can Improve Your Work - and Your Life Hardcover – May 5, 2015

4.2 4.2 out of 5 stars 327 ratings

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A Wall Street Journal bestselling ebook!

Axiom Business Book Bronze Award Winner

Push your brain to full power, for success at the office and at home

Would you like more control over your life and your work?

Would you like greater stamina as you carry out your daily tasks?

How about more significance and meaning as you move forward in your career?

Scott Halford shows us how we can all find these things if we simply understand how to activate the full potential of the brain. This incredible organ is still full of mystery, but we know enough to harness its power better than ever before. We just have to recognize how the brain works, and understand the actions we can take to help it perform at its best.

Combining research, anecdote, and inspiration, Activate Your Brain shows you how small steps toward better brain function and management can eventually lead to success on a whole new level. Each chapter offers ''Activations''--exercises that help optimize your brain function to . . .
-increase your focus,
-build self-confidence and willpower,
-manage distractions,
-reduce negative stress,
-collaborate effectively with others,
-and much more.

In the end, Activate Your Brain is an indispensable collection of practical things you need to know about your wonderful brain--which, when fully harnessed, can give you more of the fulfilled life you seek.

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Editorial Reviews

Review

''If you want one book about how to put your best brain forward, read Activate Your Brain.'' -MARY CASE, MD

''A very insightful read. One of the most subtle, beautiful lessons Mr. Halford explains is the neuroscience business connection in the modern world. There is an undeniable and direct correlation between your brain and your success--as a human being and as a business leader. Read it, and you'll be better at both business and life.'' -AMY COSPER, editor-in-chief, Entrepreneur magazine

''This is a book about you--the way you define your own success and the way you shape your future. Scott offers critical insights into the neuroscience of leadership, inspiring new approaches to build motivation, willpower, stamina, empathy, and creativity. For those seeking to connect passion and purpose to performance, this book can make an immediate and lasting difference.'' -SUSAN PETERS, senior vice president of human resources, GE

''Scott Halford isn't just a smart guy; he's a smart guy who can make you smarter. He uses neuroscience--not pop psychology--and makes complex concepts understandable and actionable. Few of us are using our brains to their full potential. This book will help you use yours far better.'' -MARK SANBORN, international best-selling author of The Fred Factor and You Don't Need a Title to Be a Leader

''Scott's understanding of neuroscience is a great complement to his years of experience as an emotional intelligence and leadership thought leader. I have worked with Scott for over ten years, and he has been extremely helpful to the entire leadership team at American Airlines. Delivered with the same humor and wit he displays in his speeches and presentations, Activate Your Brain is the first book I would recommend for those looking to improve their performance--both at work and in life.'' ---DOUG PARKER, CEO of American Airlines

About the Author

SCOTT HALFORD, CSP, CPAE, is an Emmy Award winning writer and producer, an engaging presenter, and a long-time consultant to Fortune 500 executive teams. His expertise and experience enrich the contribution that he makes to every client. Scott's expansive knowledge in the areas of achievement psychology, which includes brain-based behavioral science, emotional intelligence, critical thinking, and influence, add richness and depth to his programs.

Scott's insight into the human experience at many levels, and in many different situations, allows him to communicate in workshops and keynotes with humor, wit, and depth. He is a captivating storyteller who is able to transport his audiences to destinations they may have never been physically, mentally, or emotionally. Participants laugh and learn, and consistently praise the rich and rewarding experience that positively affects their success.

Scott was inducted into the National Speakers Hall of Fame in 2014 (CPAE). He is a Certified Speaking Professional (CSP), the highest earned designation of the National Speakers Association and the Global Speakers Federation. He is also an accredited and certified Emotional Intelligence Provider as well as a Certified Associate in Emergenetics, the study of performance and preferences based on genes and the environment. Scott has an executive master's in Neuroleadership. Scott is cofounder and Principal of Complete Intelligence, LLC.

Corporate clients span many industries and include GE, Bank of America, the Walt Disney Company, Microsoft, First Data, Medtronic, Johns Hopkins Hospital, Centura Hospitals, MillerCoors, Ingersoll-Rand, Western Union, and many more.

Product details

  • Publisher ‏ : ‎ Greenleaf Book Group Press (May 5, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 248 pages
  • ISBN-10 ‏ : ‎ 1626341974
  • ISBN-13 ‏ : ‎ 978-1626341975
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 6.2 x 1.2 x 9 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 327 ratings

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Scott G. Halford
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Scott Halford, CSP, CPAE is an Emmy Award winning writer and producer and an engaging speaker. Scott's brilliance in focusing on the strategy and application of behavioral brain-based concepts distinguishes his work and gains praise from executives around the world. His expansive knowledge in the area of achievement psychology, which includes brain-based behavioral science, emotional intelligence, critical thinking, and the principles of influence add richness and depth to his programs.

Scott was inducted into the National Speakers Hall of Fame in 2014 (CPAE). Additonally, he is a Certified Speaking Professional (CSP), the highest earned designation of the National Speakers Association and Global Speakers Federation.

Scott is a guest lecturer for the Executive MBA program at the Daniels School of Business at the University of Denver. He is Founder and President of Complete Intelligence, LLC.

Activate Your Brain is Scott's second book. His first book, Be a Shortcut, was published in 2008.

e-mail: scott@CompleteIntelligence.com

Customer reviews

4.2 out of 5 stars
327 global ratings

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Customers say

Customers find the book informative and interesting, providing an excellent way to learn how the brain works. They describe it as a wonderful, brilliant read that is down-to-earth and accessible. The book provides actionable insights that can be applied immediately to improve one's life.

AI-generated from the text of customer reviews

32 customers mention "Information quality"32 positive0 negative

Customers find the book informative and easy to understand. They say it's an excellent way to learn how the brain works and its implications on work and life. The book makes you think and engages you in activities. It presents complex information succinctly and accessibly, making it an indispensable and entertaining guide that helps improve perspective in daily tasks.

"...of taking the latest findings on brain research and makes the information both compelling and highly accessible...." Read more

"This book makes you think and also wants you to engage in the activities. I am sure to reread this book." Read more

"The book provides very basic knowledge about brain activation, related tips and techniques -- ones that you can also research them yourself over the..." Read more

"This is a wonderful and important book. In the past few years there is so much more information out there about how the brain works, which is great...." Read more

29 customers mention "Readability"29 positive0 negative

Customers find the book engaging and relevant. It's written in a logical manner with scientific style. The book provides important insights on brain research for leaders and top performers.

"...I have read many of them. This text does an admirable job of taking the latest findings on brain research and makes the information both compelling..." Read more

"This is a wonderful and important book. In the past few years there is so much more information out there about how the brain works, which is great...." Read more

"This book is genius. It provides everything you need to better understand the brain and then make pragmatic changes to your life...." Read more

"Excellent book with actionable insights that can be applied immediately...." Read more

15 customers mention "Ease of reading"15 positive0 negative

Customers find the book easy to understand and accessible. They appreciate the down-to-earth and relatable tone. The book provides useful tools and strategies for changing one's life.

"...on brain research and makes the information both compelling and highly accessible...." Read more

"...book provides very basic knowledge about brain activation, related tips and techniques -- ones that you can also research them yourself over the..." Read more

"...even before it was "popular," and second of all, he's down to earth, accessible, and real...." Read more

"...This book is easy to read, enjoyable, and provides specific tips for changing your life. A must read!" Read more

13 customers mention "Impact"13 positive0 negative

Customers find the book provides actionable insights and activities that can be applied immediately. They say it makes them think and wants them to engage in the activities. The book helps them improve their brain function and improve their lives, both professionally and personally. It is an entertaining guide to maximizing professional and everyday life.

"This book makes you think and also wants you to engage in the activities. I am sure to reread this book." Read more

"...you need to better understand the brain and then make pragmatic changes to your life...." Read more

"Excellent book with actionable insights that can be applied immediately...." Read more

"...Halford has written the book that will help us all to sharpen our brain every single day – helping keep it fit well into old age...." Read more

Top reviews from the United States

  • Reviewed in the United States on June 7, 2015
    There are a lot of books on this subject. I have read many of them. This text does an admirable job of taking the latest findings on brain research and makes the information both compelling and highly accessible. Scott Halford has done the hard work in allowing the reader to make the jump from scientific findings into very practical application. This book is a great read whether consumed cover to cover, or as a coffee table text that you, family and friends dip into randomly - every page offers valuable insights and great tips. If you are pressed for time simply read the "Activation" sections embedded in each chapter.
    2 people found this helpful
    Report
  • Reviewed in the United States on October 8, 2015
    This book makes you think and also wants you to engage in the activities. I am sure to reread this book.
    One person found this helpful
    Report
  • Reviewed in the United States on August 12, 2019
    The book provides very basic knowledge about brain activation, related tips and techniques -- ones that you can also research them yourself over the internet..
    ..But, given the book's relatively low price (0.99$ on the digital version), I consider it a good value buy!
    5 people found this helpful
    Report
  • Reviewed in the United States on May 6, 2015
    This is a wonderful and important book. In the past few years there is so much more information out there about how the brain works, which is great. However, what I love about Scott Halford's approach to it is that, first of all, he's been doing this work for many years, even before it was "popular," and second of all, he's down to earth, accessible, and real. So often I feel stupid or overwhelmed when I hear people talk about or write about brain science...but with Scott's approach and this book, it not only makes sense, I can see how it will help me, my life, and those around me. I highly recommend this book!
    9 people found this helpful
    Report
  • Reviewed in the United States on September 15, 2015
    This book is genius. It provides everything you need to better understand the brain and then make pragmatic changes to your life. I love neuroscience, but most books on the topic are long, boring or impractical. This book is easy to read, enjoyable, and provides specific tips for changing your life. A must read!
  • Reviewed in the United States on January 7, 2018
    Excellent book with actionable insights that can be applied immediately. I already started using some of the techniques (and have a long list of additional ones to try) and can see positive results.

    Most interesting of all is that many of the techniques were shown to me by my amazing wife over the course of our marriage
    18 people found this helpful
    Report
  • Reviewed in the United States on May 5, 2015
    If you are anything like me, you get so busy with work, family and life, you even make time for improving your body and soul but not your brain. I figure I already did that (school!). But I do know better. Well, Scott Halford has written the book that will help us all to sharpen our brain every single day – helping keep it fit well into old age. Activate Your Brain offers concrete tools and effective strategy that is really helping me to get the most out of my brain!
    2 people found this helpful
    Report
  • Reviewed in the United States on July 16, 2017
    Everything in the book is interesting, but somehow after 50% it got boaring.
    I had to force myself to go trough the other half and in the last pages I even jumped chunks of bla, bla, bla.
    It's to "conductive". Brake some eggs, put in some fluor, milk, etc., etc. Just like following a cake recipe.
    Surelly some people will enjoy following the formula although I guess the cake will come out somewhat ordinary.
    3 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Antonino
    5.0 out of 5 stars Spunti di Riflessione
    Reviewed in Italy on September 10, 2019
    Mi ha aiutato a conoscere meglio me stesso. Tanti spunti di riflessione.
    Lo consiglio a chi guida team di piccole o grandi dimensioni meglio se in contesti multinazionali.
  • Vishalove
    5.0 out of 5 stars It was very helpful book good book for all phycological students even for ordinary people ...
    Reviewed in India on June 21, 2018
    It was very helpful book good book for all phycological students even for ordinary people who want to be extra ordinary
  • Rob UK
    5.0 out of 5 stars Not just for employee/employers, but for EVERYONE.
    Reviewed in the United Kingdom on December 29, 2017
    I think the author undersells this book. It’s aimed at those in the corporate world. However, you don’t need to be a high-flyer or a wannabe high-flyer for it to change your life - anyone from any walk of life will gain much from reading this informative and easy to read piece of work (professionally, personally, student, unemployed, retired and all in between).

    To understand a method, the theory behind it has to be explained yet many ‘self-help’ books forgo this. Activate Your Brain doesn’t. In fact, the first sections are dedicated to understanding your brain before the later chapters tackle the ‘doing’.

    I’m a final year Ph.D. researcher and it’s given me many tools to keep healthy, motivated and (re)focused.

    At this price, it really is a steal.
  • R AJAY PILLAI
    5.0 out of 5 stars Five Stars
    Reviewed in India on March 4, 2016
    beautiful book, excellent read.
  • Myrto
    4.0 out of 5 stars Like going back to read a few pages on a ...
    Reviewed in the United Kingdom on December 2, 2015
    An interesting reading. A variety of chapters including business psychology, leadership, diet, exercise and stamina. Like going back to read a few pages on a daily basis.