BUNDLE + SAVE

The LipSoftie® Duo

Pick and choose 2 full-size
LipSoftie Lip Treatments (including 3 NEW flavors)!

Shop Now

BUNDLE + SAVE

The LipSoftie® Duo

Pick and choose 2 full-size
LipSoftie Lip Treatments (including 3 NEW flavors)!

Shop Now
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Sugar Plum

ICONIC, BESTSELLING

6x Award-Winning Mascara

For amp-ed up, natural looking lashes without smudging or flaking.

Get Yours

ICONIC, BESTSELLING

6x Award-Winning Mascara

For amp-ed up, natural looking lashes without smudging or flaking.

Get Yours

We’re making a (safe) space for sensitive skin. [SOS Spray] We’re glad you’re here! SOS Cream - 1.86 OZ / 55 ML[SOS Cream-1.86 OZ / 55 ML-40179231653943-Shared]

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Safe for Sensitive Skin

We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.

High-Performance

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).

Vegan + Cruelty-Free

ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!). That means avoiding common ingredients like beeswax, carmine, and lanolin.

Earth Sensitive

We're committed to sustainability across all aspects of our brand, from ingredients (ex. no micro-plastics), to packaging (all made from min 50% post-consumer resin), to how we ship our products to you.

Why We Care
  • SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Size
    Standard

💯 Percent Follow the National Eczema Association Seal of Acceptance Guidelines

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Sun-kissed Everyday Makeup

Skin Type: sensitive, combination
@abigalesonline
  • Sun-kissed Everyday Makeup

    Skin Type: sensitive, combination
    @abigalesonline