20% OFF SITEWIDE
20% OFF SITEWIDE
Save on bestselling essentials with our HOT Summer Hair Sale.
WE LOVE THE HAIR YOU HAVE
Whether you’re embracing your natural texture or changing it completely - JVN empowers you to celebrate your beauty with haircare that makes it effortless
Best Sellers
NEW: PERFÈCT THE ESSENTIAL DRY SHAMPOO
Take a Vacay From Wash Day with NEW The Essential Dry Shampoo! Sign up for early access on 5/27 & get a FREE exclusive one-day-only gift


CREATED BY HAIR STYLIST, JVN
Growing up, Jonathan Van Ness struggled to find where they belonged—until they discovered the salon. It became a safe place of community, confidence, and beauty, where they embraced their own texture and learned to work with all hair types. Recognizing the need for accessible products that celebrate and enhance every texture, Jonathan set out to create a haircare range formulated for their client’s hair goals vs hair type – moisture, strength and volume – to bring out the best in everyone.