Sugar Plum

New

LipSoftie® Lip Treatment

4.8

Rated 4.8 out of 5 stars

1,087

• 0.38 fl oz / 11 mL

Shade: Sugar Plum Confetti Cake Red Bean Mochi Dulce de Leche Watermelon Kiwi Blood Orange Vanilla Ube Vanilla SOS Vanilla Limited Edition: LipSoftie® Lip Treatment x 4

Sugar Plum (NEW)* - Sheer Mauve

Product variants

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!

Free Shipping $30+ • Free Returns

💧Instantly Hydrating
💋Prevents Dry Lips
✨Soft Shine Finish
😋Food-Grade Flavor
📝Clinically-Proven
👩‍⚕️Derm-Approved

Tell Me More

Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.

LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.

Ingredients

Shea Butter: Boosts lip hydration and soothes skin.

Jojoba Oil: Locks in moisture to keep lips soft and supple.

Lysine: Prevents dryness and helps to smooth + soften lips.

Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Benzyl Alcohol, Benzyl Benzoate, Iron Oxides (Ci 77491, Ci 77499), Red 6 (Ci 15850).

How To Use

Lather on for hydration and comfort. Use at night for an overnight mask.

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Sugar Plum

LipSoftie® Lip Treatment

Sugar Plum

LipSoftie® Lip Treatment

Sugar Plum

Sweet, Sheer + Hydrating💧

Sugar Plum
Sheer Mauve
Confetti Cake
Sheer Lavender-Pink
Red Bean Mochi
Sheer Rosy Nude
Dulce de Leche
Sheer Nude
Watermelon Kiwi
Sheer Baby Pink
Blood Orange Vanilla
Sheer Red-Orange
Ube Vanilla
Sheer Burgundy
SOS Vanilla
Clear
LipSoftie® Lip Treatment x 4
(Shades include SOS Vanilla, Confetti Cake, Sugar Plum and Red Bean Mochi)

This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.

Best Hydrating Lippie in the GAME

"Used it for 3 days & my lips were so unbelievably soft then day 5 I started noticing my chapped inner lips were finally disappearing which I’ve tried everything & nothing worked till now. No exaggerating. This is probably the best hydrating lip treatment & my newest obsession where I’ll be constantly hooked with at my finger tips."

A must have for dry, cracked lips!

"I have dry, chapped lips that crack especially during the colder months and the LipSoftie Lip Treatment saved my lips with no irritation... It has a lightweight texture that doesn't feel sticky. I enjoy wearing it during the day and at night as a lip mask. The LipSoftie is another great addition to the SOS line!"

The Best Lip Treatment!

"My lips have never felt this healthy and or looked this supple before! This products feels so nice on my lips. It's smooth and not sticky at all. I love that this product contains quality ingredients like Shea Butter and Jojoba Oil, and that it's completely vegan and cruelty-free! I absolutely recommend this product and I can't wait to try more from Tower 28!"

SO HYDRATING!

"One of the first things I noticed about the product was how hydrating it is! I hate sticky lip products but this was not sticky AT ALL. It feels so nice and hydrating on the lips and you can really tell it’s moisturizing."

NaN 4

Best Hydrating Lippie in the GAME

Before

After

A must have for dry, cracked lips!

Before

After

The Best Lip Treatment!

Before

After

SO HYDRATING!

Before

After

NaN 4

F.A.Q.

What does LipSoftie® Lip Treatment feel like on my lips?

LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.

What is the best way to use the dome applicator for LipSoftie® Lip Treatment?

We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.

Is LipSoftie® Lip Treatment vegan + cruelty free?

Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?

LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!

4.8

Rated 4.8 out of 5 stars

Based on 1,087 reviews

Total 5 star reviews: 908 Total 4 star reviews: 142 Total 3 star reviews: 25 Total 2 star reviews: 4 Total 1 star reviews: 8

97%would recommend these products

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1,087 reviews

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GF
Gloria F.
Verified Buyer
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Skin Tone Medium
What Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
5 days ago
Gorgeous
Love the beautiful color, very flattering on olive skin tones. Incredible quality with a very hydrating finish!!!
Was this helpful?
TL
Tiffany L.
Verified Buyer
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Skin Tone Tan
What Did You Like About This Product? Finish
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
1 week ago
Lips are SO soft!
The hydration, the scent, the shine — phenomenal! My lips stayed soft and moisturized for hours after application.
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P
Pia
Verified Buyer
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Skin Tone Medium
What Did You Like About This Product? Color, Finish, Staying Power, Did Not Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
2 weeks ago
Blood Orange Vanilla
At first, I thought this color might be too red, but it has become my new favorite. It is a nice sheer cherry color and very moisturizing on my lips. The scent smells like a vanilla cupcake with a hint of orange...so yummy!
Was this helpful?
IO
Isidora O.
Verified Buyer
Reviewing
Red Bean Mochi LipSoftie®
I recommend this product
Skin Tone Fair
What Did You Like About This Product? Color, Staying Power, Did Not Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
2 weeks ago
Red Bean Mochi
Beautiful shade! Smells yummy and feels hydrating on lips. Love these, please add more to the collection, I have them all!!!
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A
Andrea
Verified Buyer
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Skin Tone Light
What Did You Like About This Product? Finish
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
4 weeks ago
nice formula!
the formula of these lippies is amazing. it leaves the lips feeling very hydrated and moisturized even after the product wears off. i have to admit that this shade isn’t my favorite as im light skinned but i feel like this shade is better oriented for a darker complexion
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