Bestsellers

Not sure what shade to pick?

Go makeup-free! Show us your bare skin and let our experts help you find the best shade for your skin tone.

Community Love

★★★★★

''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.
★★★★★

''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.
★★★★★

''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.
★★★★★

''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."

VOGUE

"This make-up artist favourite is quickly becoming a modern classic."

HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."

ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."

THE GUARDIAN
GIFT SETS

Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

SHOP GIFT SETS
GLASS SKIN FOUNDATION

A light fluid formula for a flawless glass skin effect that lasts all day. A hybrid between skincare and foundation with a silky, elastic texture that feels comfortable and looks like a second skin.

Shop The Glass Skin Foundation

FOLLOW US @sweedbeauty

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sweedbeauty
08/13/24
Our go-to everyday accessory? Flushed cheeks 🌸 • Seamless, velvet finish that blends into your skin • Unique and innovative creamy formula • High Pigmented #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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sweedbeauty
08/15/24
We are incredibly proud to support Billion Baby Turtles with their sea turtle rescue project! For every sold mascara, we save one sea turtle 🩵🐢 @see_turtles #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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sweedbeauty
08/26/24
We are so proud of our 100% unretouched pictures! At Sweed, we believe that skin should look like skin and that an image can only be trusted if it shows real results 🩵 • A hybrid between skincare and foundation • Protects your skin from external aggressors • Lift & plump effect #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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sweedbeauty
08/07/24
Swipe to read some of the most frequently asked questions we receive from you 🧚 Ask us more questions in the comments👇💗 1. Our Air Blush Cream in Doll Face is our top trending blush right now. 2. We provide a shade matching service, where you can send us a DM on Instagram with a picture of yourself in daylight without makeup and our team of makeup artists will help you find the right shades. 3. Both of our mascaras have the same clean formula, infused with vitamin B5 to keep your lashes moisturized. The difference is in the mascara wands, where Lash Lift offers a unique comb to brush up your lashes for a lift with impossibly long and defined lashes while Cloud delivers maximum volume and limitless length. 4. Our Miracle Powder is a mineral powder foundation that is free from talc and bismuth oxychloride and lets your skin breathe all day. It delivers a glow finish that gives a blurring “Paris-filter effect” and looks good even on mature skin. Most loose powders out there are matte and can make your skin look dry and make wrinkles more visible. Our Miracle Powder should be applied in circular movements with a powder brush. 5. Yes! We have teamed up with Billion Baby Turtles, which means that for every sold mascara, Sweed rescues one sea turtle. How amazing is that?! 6. Holly Hock, it’s a beautiful coral that looks amazing on your lips, cheeks and eyelids to match your tan. 7. You can see where we’re available in the Store Locator on our website. 8. For a beige nude look, our Lip Liner in ”Cindy” and Le Lipstick in ”Nude Pink” is the most popular one. For more of a pink look, Lip Liner in ”Dream Bigger” and Le Lipstick in ”Gabriella Beige Rose” is a go-to. #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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sweedbeauty
07/24/24
Swipe to see the full list of what our founder @gabriellaelio wears and brings on a flight ✈️ 📝 #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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sweedbeauty
06/14/24
Today’s lineup 🩵 What Sweed products are you wearing today? #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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sweedbeauty
04/26/24
Swipe to see the 100% unretouched results of our ”Glass Skin Foundation” ⚡️ Why it’s special: • Lift & plump effect • Long-wearing with no touch ups needed • Protects the skin from external aggressors • Medium coverage & buildable • Natural second skin effect • Non-stop hydration #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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sweedbeauty
08/19/24
We are so proud to have products infused with superpower ingredients 🫐✨🌱🥑 Swipe to read about some of the magic we use! #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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sweedbeauty
07/05/24
Swipe to read some of the love we receive daily about our magical ”Glass Skin Foundation” 💌 Why it’s special: • Lift & plump effect • Medium coverage • A hybrid between skincare and foundation • Protects your skin from external aggressors #sweed #sweedbeauty #professionalperformance #vegan #clean #awardwinning #sweedlashes #sweedxbillionbabyturtles #cleanmakeup #cleanbeauty
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