Tower 28 Beauty
MakeWaves Lengthening + Volumizing Mascara
Highly rated by customers for: , ,
$20.00get it for $19.00 (5% off) with Auto-Replenishor 4 payments of $5.00 with 
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Standard size
Mini size
Highlights
Lengthening
Clean at Sephora
Vegan
Cruelty-Free
allure 2022 Clean Beauty Winner
VolumizingAbout the Product
Item 2606176
What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.
Formulation Type: Volumizing and Lengthening
Benefits: Long-wearing, Water Resistant
Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
- Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recycled packaging.
What Else You Need to Know: The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay.
MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.
This product is an Allure Best of Beauty award winner.
Clinical Results: Based on a third party clinical test with 35 people including those with sensitive eyes:
-94%* agreed it did not clump
-97%* agreed it did not smudge
-97%* agreed it did not irritate eyes
This product is an Allure Best of Beauty award winner.
CLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.
-Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.
Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).
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The list of ingredients is subject to change, please consult the packaging of the product purchased.
-Use the inner wave of the dual-sided brush to build up visible volume and the longer bristles to lengthen and define the look of lashes.
Recycling Instructions:
-This tube is made from 78 percent post-consumer recycled resin.
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Use It With
Founded by longtime beauty executive Amy Liu, Tower28 is a beauty brand that’s designed for sensitive skin but made for all, with formulas that are 100 percent clean, vegan, and free of every known skin irritant. Named after tower 28, the lifeguard tower on the border of free-spirited Venice and sunny Santa Monica, the LA-based beauty brand is all about that low-maintenance, effortless California style.