$8.39 when purchased online
Target Online store #3991
About this item
Highlights
- Advanced thickening formula is enriched with Vitamin E to soften and nourish lashes
- Helps to prevent lash loss
- Washable formula
- Features Quick Dissolve System that allows for quick and easy mascara removal leaving silky-soft lashes
Description
Get full, thick silky-soft lashes with Maybelline New York’s Full ‘N Soft Washable Mascara! Enriched with Vitamin E, the advanced thickening formula creates full and healthy-looking lashes that are silky-soft. With its Quick Dissolve System, the thickening and washable mascara can be quickly and easily removed to help prevent lash loss. The nourishing and hypoallergenic mascara is ophthalmologist tested and suitable for contact lens wearers.
Step 1: Sweep the brush from root to tip of lashes. Step 2: Do not let mascara dry in between coats. Step 3: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1: Sweep the brush from root to tip of lashes. Step 2: Do not let mascara dry in between coats. Step 3: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Vitamin-Infused
TCIN: 14546203
UPC: 041554699159
Item Number (DPCI): 052-07-1556
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, cera alba/beeswax, cyclopentasiloxane, glyceryl stearate, ppg-17/ipdi/dmpa copolymer, carnauba/carnuba wax, paraffin, nylon-12, polyethylene, butylene glycol, polymethyl methacrylate, stearic acid, vp/eicosene copolymer, triethanolamine, palmitic acid, pvp, silica, synthetic wax, panthenol, dimethiconol, hydrolyzed corn starch, isoceteth-20, hydroxyethylcellulose, diazolidinyl urea, methylparaben, disodium edta, simethicone, octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, tocopheryl acetate, bht, lecithin, isopropyl titanium triisostearate, butylparaben, disodium cocoamphodiacetate, 2-oleamido-1,3-octadecanediol, propylparaben, [+/- may contain: ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, mica, ci 77891/titanium dioxide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77510/ferric ferrocyanide], f.i.l. d10575/2
Shipping details
Estimated ship dimensions: 5.51 inches length x 2.7 inches width x 0.94 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Alabama
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has been a long-time favorite for many guests, praised for its ability to create soft, natural-looking lashes without clumping or flaking. However, recent changes to the formula have left some guests disappointed, noting issues with thickness and a strong smell. Despite these concerns, the mascara remains a go-to for its ease of application and lasting results, making it a staple in many makeup bags.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1108 reviews
easy to apply: 4.3 out of 5
easy to remove: 4.15 out of 5
long lasting: 3.97 out of 5
quality: 3.96 out of 5
value: 3.99 out of 5
60% would recommend
150 recommendations
Formula change is unusable
1 out of 5 stars
Thumbs down graphic, would not recommend
DesertSkin - 2 days ago, Verified purchaser
I’ve used this for years but like many others, the formula change has caused me to have red itchy irritation on the corners of my eyes and my eyelashes are falling out. So disappointed.
Please bring back the old formula!
1 out of 5 stars
Kw2025 - 15 days ago
originally posted on maybelline.com
Maybelline, what is going on with this formula now? I’ve loved this mascara for over a decade but have recently noticed that new tubes dry out quickly (after a week or two) and the formula now clumps and flakes. I’ve always loved this mascara for how soft and clump/flake free it was…Please look into this — a quick search shows I’m not the only one noticing this change for the worse.
1 reply from Consumer Care Center team - 13 days ago
Hi there! We are so sorry to hear that you were not satisfied with the results of the Full N Soft Washable Mascara. It is possible that minor changes have been made in the formula of a product however, the performance should meet or exceed previous results and may not be noticeable at all. We recommend giving the product another try and also trying our Lash Sensational Sky High Mascara! This product delivers smooth, clump-free volume results which removes effortlessly in a snap! You can find the product here: https://tinyurl.com/2y2vvvo2 We hope this works better for you!
New Formula is Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 15 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
This used to be such an amazing mascara — it was lightweight feeling and clump free. I’ve been using it for a decade. However, they’ve clearly changed the formula and now it is terrible! A new tube only lasts me a couple of weeks and then suddenly dries out. It clumps and flakes now! I am so disappointed in Maybelline and will be switching to a different brand altogether. They’re going to lose many loyal customers because of this formula change.
Discontinued!!! Angry and Disappointed.
1 out of 5 stars
Itsnotmaybelline - 25 days ago
originally posted on maybelline.com
I’ve used this product loyally for 30 years. Can’t believe you have discontinued. Will take my business to another brand. Very disappointed.
1 reply from Consumer Care Center team - 22 days ago
Hi Itsnotmaybelline! Thank you for your concerns about the Full N Soft Washable Mascara . We are sorry to tell you but this product will be discontinued. As consumers ourselves, we understand how disappointing it can be when your favorite product or shade is no longer being sold. We suggest you try our Lash Sensational Sky High Washable Mascara. While this is not an exact replacement, you'll find some of the same qualities you loved in Full N Soft Washable Mascara. We hope you give it a try and love it as much as we do!
Please Bring Old Formula Back!!
1 out of 5 stars
NIKVB - 1 month ago
originally posted on maybelline.com
Used this for literally decades. Was the absolute best Mascara of all brands. The brush is unparalleled. However, after my recent purchase I noticed a horrible smell and it started clumping and flaking. Thinking I bought an old one.. I bought another. The same thing. Just searched the web for other complaints and I'm glad to see I'm not the only one. Maybeline - please don't short cut this product. I promise you'll lose more than you'll save. Please conduct a formula check because something is very off. Now I have 4 packs that I've wasted money on and won't use. Please resolve this for your customers.
1 reply from Consumer Care Center team - 25 days ago
Hi there! Thank you for reaching out about our Full N Soft Washable Mascara. We're so sorry to hear about your recent experience with our mascara. We truly value your decades of loyalty and are concerned about the issues you've described. We understand your frustration about the product not performing as expected and the waste of product. We will absolutely share your feedback with the appropriate teams and investigate this further. We encourage you to contact our Consumer Care team directly so they can assist you and gather more details about the specific issues you encountered.
Love the natural look
5 out of 5 stars
MisLou27 - 1 month ago
originally posted on maybelline.com
Love this mascara. Have been wearing it for years. I've tried many others and I always come back to this one. Love the natural look.
Would buy again
5 out of 5 stars
Thumbs up graphic, would recommend
Tbg - 1 month ago, Verified purchaser
I’ve used this for years and still love it for the price.
The best
5 out of 5 stars
Mamalu2u - 2 months ago
originally posted on maybelline.com
Why oh why would you discontinue this. None of your other mascaras have the same brush, consistency or go on with such ease. I was really disappointed to find out you discontinued the brownish black that is best for blondes and now us older women. I have used this product for years. Such a huge disappointment and again since your other products and brush do not compare, I will have to search elsewhere.
Great mascara, and I'm picky
5 out of 5 stars
Thumbs up graphic, would recommend
mel - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
I was a die-hard Almay mascara user for years, but unfortunately they discontinued the mascara I was using so I went on the hunt for another. After a ton of research I finally found this mascara and never looked back. It does a great job lengthening my lashes while still looking very natural and subtle. It doesn't go on clumpy. I really love using this mascara and have bought it multiple times since using it.
New formula is very bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Keko - 2 months ago, Verified purchaser
I have been buying this mascara for 20+ years. The last few months I have been dealing with clumpy eyelashes, red irritated eyes, falling out lashes, etc. I thought it was an old tube because the mascara had hardened and it was hard to close. I bought a brand new one: again, the issues continued. I started researching and sure enough im so sad to discover that the formula has changed. Seriously, heart breaking as this is probably the ONLY product I was consistently using for 20 years. This new formula is a no go for me and due to the terrible side effects would not recommend to anyone. Actually I highly recommend to stay away. My eye lashes are just now starting to grow back now that I have switch to a new (and not maybelline) mascara. Sorry Maybeline but you shouldn’t have changed a good thing.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi Keko. We are sorry to hear about the experience you had with Maybelline Full 'N Soft Waterproof Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Please bring back old formula!
1 out of 5 stars
MWood - 2 months ago
originally posted on maybelline.com
I have used this mascara for 20 years and have loved it. However, the tube I just bought is not the same. It smells bad, it makes my lashes clumpy, and it’s not the same as it used to be. Please bring back the old formula!!
1 reply from Consumer Care Center team - 2 months ago
Hello! We are sorry to hear about the experience you had with Full N Soft Washable Mascara. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #39024695. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Love the product it need brownish black
5 out of 5 stars
Stratt - 2 months ago
originally posted on maybelline.com
I love this mascara, used it for years! But we need the brownish black back.. I’m early 40’s and we need a shade not as harsh as black. Listen to your customers! I’ve tried others because I can’t find the brownish color in this particular product, I don’t want to keep looking for something similar. Just give us the brownish black back. Thx!
Not waterproof
2 out of 5 stars
Thumbs down graphic, would not recommend
Jen - 2 months ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Skin concern: Pores, Acne
- Skin type: Combination
- Eye color: Brown
I like how this mascara doesn’t clump but for sure it is not waterproof 😭
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! Thanks for reaching out about Maybelline Full 'N Soft Mascara. We are sorry to hear this product fell short of your expectations. We recommend trying Lash Sensational Firework Waterproof Mascara Makeup. This mascara has a gel based flaring formula infused with Pro-Vitamin B5. Buildable, clump-resistant impact. Lashes feel conditioned. Resists smudging. Up to 24hr wear. We hope you give it a try!
Bring back Full N Soft brownish black!
5 out of 5 stars
PennyC - 2 months ago
originally posted on maybelline.com
I have bought this mascara forever and not in my life ever had another that could compare. I join with everyone else to encourage you to bring this back immediately! If you can't, then you've lost another customer as well. I will not buy another Maybelline product and we'll go to another company. Please please reconsider!
Great mascara thus far
5 out of 5 stars
Thumbs up graphic, would recommend
mari - 3 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
Doesn’t irritate my eyes, and gives great length and volume and it looks very natural. The key is to also use a good eyelash curler and take off product off the wand on paper towel(it is a bit wasteful but it works)!
Horrible strong odor
1 out of 5 stars
Thumbs down graphic, would not recommend
Donnahc - 3 months ago, Verified purchaser
- Skin concern: Sensitivity
- Hair color: Brunette
- Skin type: Normal
- Eye color: Brown
- Skin tone: Light
They changed the formula. There is a horrible strong odor and it’s dry and flaky. I’ve been wearing this for almost 20 years and I can’t believe I have to switch to something else now.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! Thank you for your feedback on the Full 'N Soft Waterproof Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
New Horrible strong smell
1 out of 5 stars
Donnahc - 3 months ago
originally posted on maybelline.com
Super disappointed. I have worn this formula for at least 17 years of not longer. I have purchased 3 tubes in the last few days thinking that it was out of date. The smell is so strong that I can’t stand to put it one and I’ve started having irritation and redness on the corners of my eye. I finally researched and see they have changed the formula. They have lost a customer. I just ordered another brand and will throw these all away as I have a sample of something else I can use until the new arrives. I change tubes every 3 months like clockwork. Goodbye Maybelline.
1 reply from Consumer Care Center team - 2 months ago
Hello! We are sorry to hear about the experience you had with [product]. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #38573047. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Heartbroken: Time to find a new mascara
1 out of 5 stars
ExUser - 3 months ago
originally posted on maybelline.com
I’ve used expensive mascara too but none could beat Full and Soft. It was my “go to”. Now my last two tubes (over 9 mos.) have been sticky, clumpy, and dry. My eyelashes stick together and have fallen out. Never happened before. After 20 years I’m not using it again. Disappointed.
1 reply from Consumer Care Center team - 3 months ago
Hello there, thank you for reaching out about Full'N Soft Mascara. Oh no! We are so sorry to hear about your experience. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance
Changed forumla! Now dry n clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
Cmarie - 3 months ago, Verified purchaser
- Skin tone: Light
Changed product, I have worn this mascara for over 20 years. Bought one thought it was expired so grabbed another and same! Dry, clumpy and nothing like what it was for all these years. SO BUMMED!!!!!!! Bring back the old formula 😫
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for reaching out about our Maybelline Full 'N Soft Waterproof Mascara. We are so sorry to hear about your experience. Please reach out to the store of purchase for further assistance. We hope you can use this product in the future with greater results!
Changed!
2 out of 5 stars
Thumbs down graphic, would not recommend
Stayszha0203 - 3 months ago, Verified purchaser
This would be 5 stars but something has changed. Maybelline claims the formula hasn't but why are many people saying the same- incredibly dry and flaky after a few uses. I loved this mascara originally because it would stay wet and non clumpy after many uses. Within the week of having this, dry clumps of mascara are already balling up and forming on the cap at the top and the formula itself is dry! Go back to the other way of making this because this isn't doing it.