Find Your Inner Wild
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Born From the Earth
Every hand-crafted formula is made with time-tested, sustainable ingredients that do not promise the impossible, but rather promote the inherent intelligence of nature to illuminate the wild beauty of hair.
We directly source from trusted farms, and consciously choose suppliers that practice earth-first policies. We are devoted to a fair and equitable supply chain to maintain transparency and preserve the potency of our ingredients from harvest to bottle.
Wild With Intention
We choose to be a force of good in the world - for our planet and for each other. Our mission is to bring humanity closer to the natural world by advocating for its preservation and celebrating its wild beauty.
learn about our sustainability commitments
Wild At Heart
Author. Artist. Herbalist. Formulator.
Jana’s journey has always been one of curiosity and creation. Her passion for celebrating and sharing the inherent intelligence of nature remains ever-present in her books, her brand, and her philanthropic mission.
meet the captain
