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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
Isn't long lasting & creases
I love the mint melt primer & heard of this new one. I bought it as I finished my mint melt one. This creased does badly under my eyes. Along with that, my makeup did not last long & it was all over my face mask. I'm going back to the mint melt primer. Honestly the mint melt primer is the best. I wi...
1373 results
Excellent Products
e.l.f. Cosmetics Power Grip Primer is absolutely a superior line of luxuriously high quality Primer Power Grip products that's very effective and is absolutely a good value for your money. The seamless finish is stupendously Awesome. Highly recommended. Disclaimer: I received this product free in exchange for my honest review and these are my own opinions about the product.
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Top tier primer highly recommended for makeup application
Primer worked exceptionally well to help apply the makeup that was requested. It had a good smell to it and a finish that you could not even tell it was there. It did it's job well and helped to hold one of the best makeups I've used.
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elf
I've always been a huge fan of the elf power grip primer. My Makeup never moves with this and I'm really excited for the mat. I love a mad finish and this has helped to make my skin not as dewy. I love it.
Definitely recommend if you like your makeup matte
*I received this product for free in exchange for my honest review* Love that this is a squeeze bottle. It applies really nice on the face. It doesn't make your skin feel dry and my makeup looked amazing after. I love that elfs products are vegan and cruelty free.
So soo good. Just buy it.
I absolutely love elf's power grip matte primer. I have it in every single iteration but this has to be my all time favorite. It's so sticky and tacky it keeps my makeup on all freaking day. It's the new matte formula so I don't worry about looking too shiny or oily. It reminds me of the Peter Thomas Roth matte finish.
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