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e.l.f. Cosmetics Power Grip Primer #1
e.l.f. Cosmetics Power Grip Primer #1

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e.l.f. Cosmetics Power Grip Primer

Item 2591795

  • 407 people have viewed this in the last 24 hours

$10.00
Size:0.811 oz
  • Available to ship
  • See same day delivery eligibility in bag

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Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.

Details

Benefits

  • #1 Primer in America*
  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps & gives skin a natural finish
  • Goes on clear with a translucent finish for all skin types & skin tones
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free & Leaping Bunny Certified
  • Made in a Fair-Trade Certified facility
  • *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Key Ingredients

  • Hyaluronic acid helps skin retain moisture for a plump complexion

Formulated Without

  • Phthalates
  • Parabens
  • Nonylphenol ethoxylates
  • Triclosan
  • Triclocarban
  • Hydroquinone
  • Sulfates

How To Use

Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.

External use only. Stop use if irritation occurs.

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).

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Review Snapshot

by PowerReviews

13157 ReviewsWrite a Review
78%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1Cooling effect lasts longer than milk's primer
1Gets very tacky so makeup can stick to it
1Lasts long
1Gripping, Smoothing, Long Wearing
Cons
No Cons
Best Uses
1Dewy without the greasy feel
1Makeup needing to last for a long time
Describe Yourself
1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.

Versus
Most Helpful Critical Review
Isn't long lasting & creases

I love the mint melt primer & heard of this new one. I bought it as I finished my mint melt one. This creased does badly under my eyes. Along with that, my makeup did not last long & it was all over my face mask. I'm going back to the mint melt primer. Honestly the mint melt primer is the best. I wi...

1373 results

Excellent Products

Submitted 2 days ago

By Adaria

From GA

e.l.f. Cosmetics Power Grip Primer is absolutely a superior line of luxuriously high quality Primer Power Grip products that's very effective and is absolutely a good value for your money. The seamless finish is stupendously Awesome. Highly recommended. Disclaimer: I received this product free in exchange for my honest review and these are my own opinions about the product.

User submitted media
My e.l.f. Power Grip Primer

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Top tier primer highly recommended for makeup application

Submitted 2 days ago

By Dan

From Benson, NC

Primer worked exceptionally well to help apply the makeup that was requested. It had a good smell to it and a finish that you could not even tell it was there. It did it's job well and helped to hold one of the best makeups I've used.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
elf

Submitted 2 days ago

By agnes

From chandler

I've always been a huge fan of the elf power grip primer. My Makeup never moves with this and I'm really excited for the mat. I love a mad finish and this has helped to make my skin not as dewy. I love it.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Definitely recommend if you like your makeup matte

Submitted 2 days ago

By blazinbaby

From San Antonio Tx

*I received this product for free in exchange for my honest review* Love that this is a squeeze bottle. It applies really nice on the face. It doesn't make your skin feel dry and my makeup looked amazing after. I love that elfs products are vegan and cruelty free.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
So soo good. Just buy it.

Submitted 2 days ago

By Ola

From San Diego

I absolutely love elf's power grip matte primer. I have it in every single iteration but this has to be my all time favorite. It's so sticky and tacky it keeps my makeup on all freaking day. It's the new matte formula so I don't worry about looking too shiny or oily. It reminds me of the Peter Thomas Roth matte finish.

User submitted media

Bottom Line Yes, I would recommend to a friend

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