0 in bag
SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any purchase, no minimum. Ends Feb 20

Use the following zoom and pan buttons to control the image that follows them

e.l.f. Cosmetics Power Grip Primer #1
e.l.f. Cosmetics Power Grip Primer #1

Tab through the images or use the previous or next buttons to navigate each product image

e.l.f. Cosmetics Power Grip Primer

Item 2591795

$10.00
Size:0.811 oz
  • Available to ship
  • See same day delivery eligibility in bag

Earn points on this purchase.

Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.

Details

Benefits

  • #1 Primer in America*
  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps & gives skin a natural finish
  • Goes on clear with a translucent finish for all skin types & skin tones
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free & Leaping Bunny Certified
  • Made in a Fair-Trade Certified facility
  • *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Key Ingredients

  • Hyaluronic acid helps skin retain moisture for a plump complexion

Formulated Without

  • Phthalates
  • Parabens
  • Nonylphenol ethoxylates
  • Triclosan
  • Triclocarban
  • Hydroquinone
  • Sulfates

How To Use

Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.

External use only. Stop use if irritation occurs.

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).

We think you'll like

12 items

Similar items for you

12 items

Sponsored Products

12 items

What do you want to know about this product?

Review Snapshot

by PowerReviews

13062 ReviewsWrite a Review
77%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1Cooling effect lasts longer than milk's primer
1Gets very tacky so makeup can stick to it
1Lasts long
1Gripping, Smoothing, Long Wearing
Cons
No Cons
Best Uses
1Dewy without the greasy feel
1Makeup needing to last for a long time
Describe Yourself
1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.

Versus
Most Helpful Critical Review
Isn't long lasting & creases

I love the mint melt primer & heard of this new one. I bought it as I finished my mint melt one. This creased does badly under my eyes. Along with that, my makeup did not last long & it was all over my face mask. I'm going back to the mint melt primer. Honestly the mint melt primer is the best. I wi...

1278 results

It made my foundation patchy

Submitted 3 days ago

By Ashley

From Atlanta, GA

I bought this because of all the artists on TikTok who recommended this, and I will unfortunately be refurning it. I wanted to love it so badly, but even after following the instructions on the packaging, it made my foundation so patchy and hard to blend (I use the elf hydrating CC cream). I made sure these both had the same base ingredient (water), and that obviously didn't make a difference.

Was this review helpful to you?
Sticky and Patchy

Submitted 3 days ago

By Nicole

From Pasadena, MD

I tried this because of the highly rated reviews however found this primer to be extremely sticky and patchy. It made my concealer and foundation patchy on my check area no matter using a beauty blender or makeup brush. Would not recommend or re-purchase.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Makeup

Submitted 4 days ago

By Kayla

From WV

I love how this helps grip my skin which makes makeup last so much longer and makes it harder to come off and i think i would buy it again definitely.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
no

Submitted 4 days ago

By lya

From puerto rico

i dont like it bc it makes my makeup peeled if I rub it but its good

Was this review helpful to you?
Awesome primer

Submitted 4 days ago

By Bri

From Blackwood Nj

This is my absolute favorite primer

Was this review helpful to you?