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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 1 of 4
$8.99 when purchased online
Target Online store #3991

About this item

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Carbon Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Washable mascara resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping, Non-Flaking, Built-In Brush
TCIN: 12912151
UPC: 071249101919
Item Number (DPCI): 052-04-0081
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, paraffin, cyclopentasiloxane, cera alba /beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288 / chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1

Shipping details

Estimated ship dimensions: 7 inches length x 2.7 inches width x 0.74 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU), United States Minor Outlying Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

The mascara is appreciated for its volumizing effect, durability, and variety of colors. However, guests have reported issues with clumping, smudging, and the product drying out quickly. Some guests also experienced allergic reactions and burning sensations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4671 reviews
    easy to apply: 4.14 out of 5
    easy to remove: 3.82 out of 5
    long lasting: 3.61 out of 5
    quality: 3.5 out of 5
    value: 3.49 out of 5
    48% would recommend
    780 recommendations

    Irritates Skin

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    D - 9 days ago, Verified purchaser
    Pros: Doesn't clump, doesn't flake, adds volume Con: Irritates skin at the lash line so much it cannot be used again
    1 reply from L'OrealParisProductExpert team - 8 days ago
    Hi there! We are sorry to hear about the experience you had with Voluminous Mascara, in the 360 Waterproof Black. We would like to speak with you directly about it. Please give us a call at 1-800-944-0730 Monday - Friday, 9:00 a.m. to 5:30 p.m., ET.and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    1 guest found this review helpful. Did you?

    Go back to the original formula

    1 out of 5 stars
    Steph1108 - 11 days ago
    originally posted on lorealparisusa.com
    The “New look” with the gold band around the top is awful. Go back to the original formula. The new one does not work the same & I’ve used the original one fir at least 20 years
    1 reply from Consumer Care Center team - 9 days ago
    Hi Steph1108 ! Thank you for sharing your feedback about our Voluminous Original Washable Bold Eye Mascara and we apologize that you did not see the results you were expecting. We will be sure to pass along your feedback about your disappointment. We hope you give this product another chance.
    1 guest found this review helpful. Did you?

    Dry and clumpy

    1 out of 5 stars
    Susan - 12 days ago
    originally posted on lorealparisusa.com
    I have used the L’Oréal washable mascara for, at least, 20 years. I got asked what brand mascara I used. I have long lashes and the original worked well. However, the formula has changed. WHY?? I have bought 2…thinking the first one was a fluke. No, it wasn’t! It is very thick and comes out of the tube very clumpy! It is nothing like the original formula! It doesn’t come off easily with makeup remover…I actually thought I had bought the waterproof, but no! My eyelashes actually feel not soft, but stiff! I’m going to have to find a new mascara, I won’t continue to use this. I’m loyal to a brand, but not L’Oréal anymore!!
    1 reply from Consumer Care Center team - 11 days ago
    Hi Susan. there ! Thank you for giving Voluminous Original Washable Bold Eye Mascara a try. We are sorry to hear that it did not meet your expectations. We appreciate your feedback because the opinion of our consumers are important to us. We will be sharing your feedback with the rest of our team and hope that in the near future we create a product that better suits your needs.
    2 guests found this review helpful. Did you?

    Very disappointed in the new mascara

    1 out of 5 stars
    Susan - 12 days ago
    originally posted on lorealparisusa.com
    I have used the L’Oréal original wash off mascara for, at least, 20 years. I bought the new one, and it is NOT the same as the original. It comes out of the tube in big clumps and seems dry. It does not go on like the original. It doesn’t come off at night with makeup remover as the original did. There is still mascara there and my lashes feel stiff even after removing it, or trying to! I have long lashes and have always loved L’Oréal, I’ve bought 2 tubes of the new formula it thinking the first was just a fluke, but no. I do NOT like it at all.
    1 reply from Consumer Care Center team - 11 days ago
    Hi Susan ! Thank you for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that you don't love this product and that you had some clumping. Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
    Did you find this review helpful?

    Bring back the old formula

    1 out of 5 stars
    Taytay - 14 days ago
    originally posted on lorealparisusa.com
    As many previous reviewers have stated: 1. I have used this mascara for over 15 years. I’m not sure if the formula changed when the packaging changed, however, I will be throwing away the Package of three that I purchased, and trying to find a “Washable“; Non-flaking; Non-clumping mascara. The mascara does not come off with water, and even with eye makeup remover it is difficult to remove. The new mascara clumps and breaks off, I have actually lost some eyelash length. Why the formula needed to be altered, is beyond me. Unfortunately, after 15+ years, I will be researching and purchasing a new brand of mascara.
    1 reply from Consumer Care Center team - 11 days ago
    Hi Taytay! Thank you for using our Voluminous Original Washable Bold Eye Mascara. Thank you for your feedback and we are disappointed to hear that this mascara did not leave you with the results you expected. We will share this information with the rest of our team and we hope that you will continue to try and use our products with satisfaction in the future.
    Did you find this review helpful?

    Doesn't appear at all green. Looks black on lashes

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Eliza - 14 days ago, Verified purchaser
    • Hair color: Brunette
    • Skin type: Normal
    • Eye color: Green
    • Skin tone: Light
    Dislike: the color. It doesn’t appear on the lashes green at all. It looks like a normal, black mascara. I tried looking at my lashes in direct sunlight and various lights around my house and it never even shimmered slightly green. It just looks black on your lashes. I’m happy it’s not some neon green, but I was hoping it was more like the simulated image on the packaging (which I didn’t notice it specified “shade simulated” on the photo until I had the product). Likes: It coats well and washes off easily. It does not seem to flake when wearing. At least I can wear it like normal, black mascara so it isn’t a waste.
    1 reply from L'OrealParisProductExpert team - 11 days ago
    Hello! We appreciate you sharing your experience on the L'Oreal Paris Voluminous Washable Mascara in the shade 960 Deep Green. We're sorry to hear the green tint wasn't as noticeable as you expected. We're glad you found the formula coats well, washes off easily, and doesn't flake. Thanks for trying it!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    It wasn’t broke before.

    1 out of 5 stars
    Daniella - 15 days ago
    originally posted on lorealparisusa.com
    I have used this mascara for 15 years and the last tube I bought was completely different. Not sure if formula changed but something is wrong. It used to come off so easily, now it’s clumpy and very hard to take off. Please bring back the old formula.
    1 reply from Consumer Care Center team - 10 days ago
    Hi Daniella! Thanks for reaching out to us regarding Voluminous Original Mascara. We're sorry to hear that it was clumpy and difficult to remove. We will share your comments with our teams.
    2 guests found this review helpful. Did you?

    Cobalt Blue & Deep Violet

    4 out of 5 stars
    Thumbs up graphic, would recommend
    AmieClay - 16 days ago, Verified purchaser
    I bought this mascara in the two above colors. I do wish they were waterproof. One photo is nighttime lighting and one is daytime lighting. COBALT: wow! I loved this shade. It's sooo intense in the tube but not as much on my dark lashes. However, I loved how it brightened up my eyes. A colleague said it looked like I'd had 2 cups of espresso. Definitely will wear often. PURPLE: well, this is lovely in the tube. On my dark lashes, it just looks muddy and brown. I would not wear again.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    My go to

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MMMick - 17 days ago, Verified purchaser
    • Hair color: Blonde
    • Skin tone: Light
    • Skin type: Dry
    This is my go to for drug store mascara and it’s better than some expensive brands. I keep going back to it. It’s great for adding length, doesn’t clump my lashes together and it washes off easily as well.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Used to be good

    1 out of 5 stars
    hellodolly - 18 days ago
    originally posted on lorealparisusa.com
    I have used the Carbon Black mascara for YEARS - I bought a new one a few weeks ago and could not figure out if I bought the waterproof or what the deal was - it was clumpy and flaked off (but didn't wash off with soap and water). My eyes got extremely irritated and swollen, so I think I'm allergic to whatever changed :( ugh
    1 reply from Consumer Care Center team - 16 days ago
    Hi there! We are so sorry to hear about the experience you had with our Voluminous Original Washable Bold Eye Mascara We would like to speak with you directly about it. Please give us a call at 800-631-7358 M-F 9:00 am – 5:30 pm ET, with reference #39668019. Looking forward to speaking with you!
    Did you find this review helpful?

    Bring back the true original Voluminous mascara

    1 out of 5 stars
    Gran - 19 days ago
    originally posted on lorealparisusa.com
    Please bring back the original Voluminous mascara. This is not easily washable. The mascara with the gold band says “original”, but it is far from the original. The true original does not have the gold band, and I’m unable to find it in stores.
    1 reply from Consumer Care Center team - 17 days ago
    Hi there! We are sorry to hear you did not enjoy our Voluminous Original Washable Bold Eye Mascara. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer available. We’re sorry for the inconvenience and hope you continue to explore our other washable mascaras to find your new favorite!
    1 reply from L'Oreal CCC team - 17 days ago
    Hi there! Thank you for reaching out about our Voluminous Original Washable Bold Eye Mascara. We understand your preference for the original Voluminous mascara formula. We appreciate your feedback and will share it with our product development team. Sometimes formulas are updated to improve performance or meet evolving ingredient standards.
    2 guests found this review helpful. Did you?

    New formula is Horrible

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    I was a faithful user - 21 days ago, Verified purchaser
    I have used this mascara faithfully for 20 years but can't anymore. My daughters used it, I recommended it to all my friends when they thought I was using a lash enhancing product. I have bought several tubes lately thinking I got a "bad batch". My eyelashes fall out and my eyes are so sensitive to the new formula. My daughters have noticed the same thing. I am so sad because it was the one cosmetic I could count on. I can't keep wasting money hoping a tube will be the old formula.
    1 reply from L'OrealParisProductExpert team - 17 days ago
    Hello there. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    2 guests found this review helpful. Did you?

    Please bring back the old formula!

    1 out of 5 stars
    emcarr - 24 days ago
    originally posted on lorealparisusa.com
    I have used this mascara since 7th grade, so over 35 years. I didn't realize they changed the formula in the last year and have had terrible allergic reactions to it. It also always feel "old" when I apply it. Bring back the old formula, please!
    1 reply from Consumer Care Center team - 21 days ago
    Hi emcarr. There ! Thank you so much for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. We would like to speak to you directly, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
    1 guest found this review helpful. Did you?

    Does not show up on dark brown hair/tan skin

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    dolce22 - 24 days ago, Verified purchaser
    • Skin tone: Medium
    • Hair color: Brunette
    • Skin type: Combination
    • Eye color: Brown
    • Skin concern: Sun damage, Puffiness, Cellulite, Dark circles, Acne, Uneven skin tone, Sensitivity, Dullness, Calluses, Aging
    As a mascara, the volume formula isn’t that bad. I like this type of wand too! Sadly, the burgundy color does not show up on dark hair/olive skin. You couldn’t see the difference in color until i washed my face and it looked like i was crying blood (lol). Truly wished this showed up on brunettes the way the marketing shows.
    1 reply from L'OrealParisProductExpert team - 22 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara in the 950 Deep Burgundy shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Very poor.

    1 out of 5 stars
    Veee - 25 days ago
    originally posted on lorealparisusa.com
    I have been a faithful customer for many years. My last few purchases have been far below what I expect from your products. Your Voluminous Original is far from the Original formula I have always found without fault.
    1 reply from consumer care team - 23 days ago
    Hi Veee. There. Thanks for reaching out and sharing your feedback about our Voluminous Waterproof Mascara. Feedback from our consumers is very important to us and helps us improve all of our products. We are sorry to hear that this product did not leave you with the results in which you expected. Thanks again for giving this product a try as we will be passing on your comments to others in our team.
    1 guest found this review helpful. Did you?

    mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MOM25kids - 28 days ago, Verified purchaser
    thickening, longating
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    L'Oreal Voluminous Original Mascara - New Formula

    1 out of 5 stars
    JanO - 1 month ago
    originally posted on lorealparisusa.com
    I have used the L'Oreal voluminous original mascara for decades. My favorite of all time. The formula has changed, and I absolutely hate it. I purchased it 2 times, thinking I must have bought the waterproof formula, but I did not. It's nothing like the original. It doesn't provide the same look, it's irritating, and horrible to remove, and breaks off my lashes. Please bring back the original.
    1 reply from Consumer Care Center team - 29 days ago
    Hi JanO. ! We are so sorry to hear about your experience with our Voluminous Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and provide the reference #39428160. Looking forward to speaking with you.
    1 guest found this review helpful. Did you?

    Doesn't flake but

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Sam B - 1 month ago, Verified purchaser
    Doesn't flake which is great but the mascara is thick and gloopy. If you're able to get it on without clumps it can look nice. I really didn't like the brush.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello there, thank you for reaching out about L'Oreal Paris Voluminous Mascara. We appreciate you sharing your experience with this mascara. Your feedback is important to us and we will be sure to share this information with our team. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations.
    easy to apply: 2 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Thick and clump free.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    K802 - 1 month ago, Verified purchaser
    • Skin tone: Light
    • Hair color: Blonde
    • Eye color: Green
    • Skin type: Combination
    I’ve been looking for a volumizing mascara that doesn’t clump like crazy. I have very fine but long lashes, and this mascara makes them so thick it looks like I have a full set on with 2 coats. No raccoon eyes either. Will definitely repurchase
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Terrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Angelina87 - 1 month ago, Verified purchaser
    • Hair color: Brunette
    • Skin type: Combination
    • Skin concern: Pores, Aging, Blackheads
    • Eye color: Green
    • Skin tone: Light
    I’m very disappointed with this green mascara. The color is barely visible on the lashes and only shows slightly when removing it, leaving faint green streaks. The smell is terrible, like burnt rubber. Surprisingly, I have the same mascara in blue, and it works perfectly with no issues at all
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for your feedback on the Voluminous Washable Mascara in the 960 Deep Green shade. We are sad to hear that you did not see the color results you expected and the scent is not pleasant with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

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