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Prose model using custom conditioner in the shower
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Models posing with custom conditioner bottles

Hydrate + Soften

Custom Conditioner

A nourishing conditioner personalized to your unique hair goals, Prose Custom Conditioner softens, smooths, and hydrates all hair types and textures, including fine, curly, and colored. It provides up to 3x stronger hair with less breakage after just one use,* restoring your strands without ever weighing them down.

Color-safe | Keratin-safe | Anti-brass (purple) option

*Instrumental test of Prose Shampoo and Conditioner vs. non-conditioning shampoo

8.5 fl oz

Love your first order (or it’s on us)

Prose model posing with bottle of custom conditioner

A personalized conditioner,
made to order just for you

Every conditioner we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one-of-a-kind needs. Below are just a few examples from the millions of possibilities.

NORA'S HYDRATING + PROTECTIVE CONDITIONER

Caviar Lime Extract

Caviar Lime Extract

Shine

Horehound Extract

Horehound Extract

Urban Defense

Hyaluronic Acid

Hyaluronic Acid

Fiber Repair

Plum Oil

Plum Oil

Moisturizer

Karanja Oil

Karanja Oil

UV Absorber

Vitamin E

Vitamin E

Antioxidant

LUNA'S SMOOTHING + DEEP REPAIRING CONDITIONER

Fermented Rice Water

Fermented Rice Water

Smoothing

Grape Seed Extract

Grape Seed Extract

Anti-Breakage

Sacha Inchi Oil

Sacha Inchi Oil

Nourishing

Babassu Oil

Babassu Oil

Deep Repair

Maracuja Oil

Maracuja Oil

Hair Health

Silk Proteins

Silk Proteins

Cuticle Nutrition

CATALINA'S VOLUMIZING + SHINE-ENHANCING CONDITIONER

Sunflower Oil

Sunflower Oil

Antioxidant

Soy Proteins

Soy Proteins

Volume

Ivy Extract

Ivy Extract

Pollution Shield

Poppy Oil

Poppy Oil

Shine

Oat Oil

Oat Oil

Color Protection

Arginine

Arginine

Heat Protect

Get your formula

Conditioner tip #814

Detangling prior to conditioning is a great way to help remove any hard-to-get tangles. Plus, it allows for the most even distribution and helps you avoid overuse of product.

Serene-looking blonde woman with eyes closed laying in grass with long blonde hair spread out around head.

A conditioner with naturally powerful + proven-effective ingredients

Every ingredient in your Custom Conditioner is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.

✓

Cruelty-free

✓

PETA Approved

✓

Alcohol-free

✓

Sulfate-free

✓

Paraben-free

✓

Mineral oil-free

✓

Phthalate-free

✓

GMO-free

✓

Available fragrance-free

✓

Silicone-free options

✓

Vegan options

Learn about our ingredients

Personalization Works Better™

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Take our consultation

We’ll analyze 80+ factors—from what you eat to where you live—to understand the unique needs of your hair.

Eyedropper

Your formulas are made to order

Our AI-powered algorithm personalizes your products + routine, carefully selecting from 185+ clean ingredients to meet your goals.

Sparkles

as you change, so does your prose

We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for an always-custom fit.

Get your formula

Frequently asked questions

Prose conditioner should typically be left on for 3-5 minutes as that's all it takes to hydrate, detangle, and soften your strands. Our conditioner is not a leave-in product, and should be fully rinsed off after use.


Prose shampoo and conditioner are formulated as complementary products. Our conditioner focuses on hydrating the lengths (and so much more), but is not a cleansing product. For gentle cleansing and detoxifying, we recommend using Prose shampoo as needed.


Yes—if you indicate that you have color-treated hair during the consultation, all of your formulas will be color-safe. For anti-brass selections, formulas will neutralize warm tones in light hair.


At the moment, our shampoo and conditioner are only available in 8.5 oz bottles. Each bottle lasts approximately 6-8 weeks, which allows you to enjoy your active ingredients at peak freshness. We offer free shipping (US only) on all products, so feel free to order your next bottle of conditioner even if your shampoo has yet to run out.


Prose is not intended to treat medical conditions. Our formulas are a 100% drug-free alternative to prescription products and OTC (over-the-counter) medicines. Instead, we use only the highest quality, naturally powerful and proven-effective ingredients to enhance shine, volume, hair health, and so much more.