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Soft Focus

Pressed Setting Powder

4.7 star rating 796 Reviews

Shade

Très Translucent — universal translucent

Fair — fair skin with pink undertones

Light — light skin with yellow undertones

Medium — medium skin with yellow undertones

Tan — tan skin with yellow undertones

Dark — dark skin with golden undertones

Deep — deep skin with neutral undertones

Product variants

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Details

Like an instant blurring filter, this demi-matte powder hydrates and perfects for a magically flawless finish. Never drying, always gorgeous.

Clean. Vegan. Cruelty Free.

Benefits

Soft Matte Finish

Hydrating

Lightweight

Talc Free

Reduces shine without feeling dry or cakey, putting your natural radiance in focus
Can be worn over makeup as a setting powder or on its own for a bare look with an effortless blur

Product Information

How To Use It: Dust over face with a powder brush, either over foundation or on its own.

Paraben Free. Gluten Free. Cruelty Free. Clean. Vegan.

6 g / 0.21 oz

KEY INGREDIENTS

Allantoin

Helps soften and promote healthy-looking skin
Hyaluronic Acid

Supports skin’s natural moisture retention
Vitamin E

Provides antioxidant benefits and acts as a natural skin conditioner

INGREDIENTS

Très Translucent: Mica, Zea Mays (Corn) Starch, Boron Nitride, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Caprylic/Capric Triglyceride, Maltodextrin, Phyllanthus Emblica Fruit Extract, Sodium Hyaluronate, Camellia Sinensis (Green Tea) Leaf Extract, Ferulic Acid, Tetrahydrocurcumin, Dipotassium Glycyrrhizate, Allantoin, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77163 (Bismuth Oxychloride), CI 19140 (Yellow 5), CI 77491, CI 77492, CI 77499 (Iron Oxides).

Fair: Mica, Zinc Stearate, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Silica, Dimethicone, Phenoxyethanol, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Sodium Hyaluronate, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Allantoin, Caprylic/Capric Triglyceride, Tocopheryl Acetate. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77163 (Bismuth Oxychloride).

Light: Synthetic Fluorphlogopite, Mica, Boron Nitride, Ethylhexyl Palmitate, Silica, Zinc Stearate, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Sodium Hyaluronate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Allantoin. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77163 (Bismuth Oxychloride).

Medium: Mica, Synthetic Fluorphlogopite, Boron Nitride, Silica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Caprylic/Capric Triglyceride, Phenoxyethanol, Sodium Hyaluronate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Allantoin. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77163 (Bismuth Oxychloride).

Tan: Boron Nitride, Synthetic Fluorphlogopite, Mica, Silica, Ethylhexyl Palmitate, Zinc Stearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Phenoxyethanol, Sodium Hyaluronate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Allantoin. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77163 (Bismuth Oxychloride).

Dark: Boron Nitride, Synthetic Fluorphlogopite, Mica, Silica, Ethylhexyl Palmitate, Zinc Stearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Phenoxyethanol, Sodium Hyaluronate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Allantoin. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77163 (Bismuth Oxychloride).

Deep: Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Silica, Caprylic/Capric Triglyceride, Phenoxyethanol, Boron Nitride, Synthetic Fluorphlogopite, Dimethicone/Vinyl Dimethicone Crosspolymer, Sodium Hyaluronate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Allantoin. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77163 (Bismuth Oxychloride).

Soft Focus

Shade

Select an option

Très Translucent — universal translucent

Fair — fair skin with pink undertones

Light — light skin with yellow undertones

Medium — medium skin with yellow undertones

Tan — tan skin with yellow undertones

Dark — dark skin with golden undertones

Deep — deep skin with neutral undertones

Key ingredients

INGREDIENTS

Allantoin

Helps soften and promote healthy-looking skin

Hyaluronic Acid

Supports skin’s natural moisture retention

Vitamin E

Provides antioxidant benefits and acts as a natural skin conditioner

INGREDIENTS

Why We Love It

Softens, Blurs, Hydrates.

Our Soft Focus powder actually hydrates the skin while it sets makeup and erases uneven texture for a matte finish that keeps the shine on your face down, so you can shine through. On days when makeup isn’t in the plan, you can still brush this powder on and enjoy its beauty-filter effect. C’est magique!

Takes Down Shine Without Stealing Hydration

Powder is sometimes thought of as dry and cakey—not this one. It softens with allantoin and hydrates with hyluronic acid, which keeps moisture in the skin for hours. Vitamin E has antioxidant powers that condition the skin and protect it from environmental factors, keeping your face looking healthy and youthful.

“If I wear heavy powder, I’ll look twice my age! This one hydrates for a soft-focus effect. Wear it alone or over foundation for a light finish.”

CHRISTINA ZILBER

Founder & Creative Director

Soft Focus

Details

Benefits

Product Information

KEY INGREDIENTS

Allantoin

Hyaluronic Acid

Vitamin E

Soft Focus

Key ingredients

Allantoin

Hyaluronic Acid

Vitamin E

Why We Love It

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