Power Grip Primer
$10
Gel face primer for long-lasting makeup







SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Cannot exceed 6 units per order.
SKU: 82846
NET 0.811 FL OZ / 24 mL
Ingredients
water (aqua), butylene glycol, glycerin, peg-150 distearate, niacinamide, rosmarinus officinalis (rosemary) leaf, melissa officinalis flower/leaf/stem water, mentha piperita, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, 1,2-hexanediol,May Contain
blue 1 (ci 42090), yellow 5 (ci 19140),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to apply Power Grip Face Primer:
- Apply primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Power Grip Primer
$10
Gel face primer for long-lasting makeup
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (13313)
Rating Snapshot
Most helpful favorable review
3 years ago
LuzSonalys
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.
160 of 170 people found this helpful
Most helpful critical review
3 years ago
vaponeon
Made my makeup look worse ):
Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.
137 of 171 people found this helpful
1 - 8 of 13313 Results
ShelbyKae
Location
NV
Reviews
4
Votes
0
Age
45 to 54
Makeup Expertise
Intermediate
13 hours ago
Great low cost option
I don't use primer everyday but you could with this one. Easy to use, lightweight and doesn't jack up my makeup. Highly recommend.
Pros - Beauty
Easy to Apply, Lightweight, Long Lasting, Great Value, Effective
Best Uses - Beauty
Special Occasion
Helpful?
Maddiy
Reviews
1
Votes
0
14 hours ago
Amazing primer
Bought this on vacation because I forgot to pack mine and safe to say I lived it. I was in the heat all day taking pictures and this had my makeup staying on the whole time. This quite literally had me on a grip 😂 would get again!
Helpful?
jlev
Reviews
1
Votes
0
17 hours ago
good
great primer, works well with other products. so perfectly tacky! lasts so long.
Helpful?
royoy
Reviews
1
Votes
0
19 hours ago
royoj
The primer is sticky, so after applying it, your makeup will last a long time.
Helpful?
SkyBro9
Location
Denver, CO
Reviews
1
Votes
0
Fashion Style
Athletic
Age
25 to 34
Makeup Expertise
Intermediate
Eye Color
Green
Skin Tone
Medium
Skin Type
Combination
23 hours ago
Great primer
I used this primer as part of my base when doing my own makeup for my wedding. It definitely made a difference, and also gave me a little bit of a glow. 10/10
Pros - Beauty
High Quality, Long Lasting, Effective
Best Uses - Beauty
Special Occasion, Daily Use
Quality of Product
Value of Product
Helpful?
maizizizie
Reviews
1
Votes
0
1 day ago
GREAT
my makeup lasts through a whole school day AND an hour and a half softball practice. that literally feels impossible but power grip made it happen
Helpful?
Zoey V
Reviews
1
Votes
0
1 day ago
So good
It helps me with my stage make up so much and stays on the whole shoe even when sweating.
Helpful?
Little_Doodle
Reviews
1
Votes
0
1 day ago
Perfect, just little product
I love this product SO much but it runs out really quickly which is a bummer.
Helpful?
1 - 8 of 13313 Results
1 - 8 of 47 Results
ariana2pretty
·1 month ago
how do we do makeup it it use full for a 10 year old,what kind of makeup should my sister use?
Samantha66
·2 months ago
Is this recommended for all ages(mature)
the elf team
·2 months ago
This is recommended for all ages including mature skin to provide a long-lasting, naturally dewy finish.
Helpful?
Blumuffy
·2 months ago
Can Power Grip primer be used under eye?
EBHE
·3 months ago
Will it help keep eye liner in place?
Skz stan
·4 months ago
will i need to use a powder for this primer
1 year ago
I notice this primer is supposed to have a tacky finish to really grip, but I don't notice that. I'm layering this over my skincare and two other primers, one of which is the poreless putty primer. Am I doing something wrong?
Fleursforcam
·5 months ago
Hi! The poreless putty primer is silicone based while the gripping primer is water based, and the poreless one is smoothing, so it’d be counterproductive to use both at once
Helpful?
kk21
·1 year ago
Can this be used without foundation?
the elf team
·1 year ago
Yes, you may use alone without applying foundation.
Helpful?
AliJoi5
·1 year ago
Should this be applied under the eyes as well? Does it improve foundation/concealer performance? Or does it worsen creasing, caking, lines, etc.? Thank you.
av123
·6 months ago
no it doesn't crease under your eyes i put it under my eyes to help with concealer
Helpful?
1 - 8 of 47 Results