Power Grip Primer
$10
Gel face primer for long-lasting makeup







- 20% off second, 25% off third
- Cancel, pause, skip or edit anytime
available on orders +
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Cannot exceed 6 units per order.
SKU: 82846
NET 0.811 FLOZ / 24 mL
Ingredients
water (aqua), butylene glycol, glycerin, peg-150 distearate, niacinamide, rosmarinus officinalis (rosemary) leaf, melissa officinalis flower/leaf/stem water, mentha piperita, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, 1,2-hexanediol,May Contain
blue 1 (ci 42090), yellow 5 (ci 19140),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to apply Power Grip Face Primer:
- Apply primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Power Grip Primer
$10
Gel face primer for long-lasting makeup
- 20% off second, 25% off third
- Cancel, pause, skip or edit anytime
1
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (13136)
Rating Snapshot
Most helpful favorable review
3 years ago
LuzSonalys
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.
159 of 169 people found this helpful
Most helpful critical review
3 years ago
vaponeon
Made my makeup look worse ):
Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.
136 of 170 people found this helpful
1 - 8 of 13136 Results
KLC CLCCCC
Reviews
1
Votes
0
14 hours ago
One of the best primers i’ve used !
This primer is great to keep your makeup in place . A great dupe for MILK hydro grip primer !
Helpful?
Magz71
Reviews
1
Votes
0
14 hours ago
Primer
This is the first type of elf primer I have tried and I'm a fan! Can't wait to try the others
Helpful?
elf customer54
Reviews
1
Votes
0
17 hours ago
Love this primer, my go to primer. Made my sister buy it as well.
Best Uses - Beauty
Oily Skin, Daily Use
Quality of Product
Value of Product
Helpful?
thsiisnowausername
Reviews
1
Votes
0
1 day ago
Good
Like it says in the picture it’s a holy grail my makeup looks flawless with it and stays on all day
Helpful?
Marta18
Location
Italia
Reviews
1
Votes
0
Fashion Style
Glamorous
Age
18 to 24
Eye Color
Green
1 day ago
Ottimo
Fa durare il make up tutto il giorno,inoltre io ho la pelle acneica e non mi ha dato nessun tipo di problema
Quality of Product
Value of Product
Helpful?
mooooo57
Reviews
1
Votes
0
1 day ago
wow
this product is so amazing !!! i couldn’t recommend more, i have repurchased multiple times
Helpful?
mm167
Reviews
2
Votes
0
1 day ago
Works great!
Got this as a sample and love it! Really holds my makeup in place.
Pros - Beauty
Effective
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
Nargiz
Reviews
1
Votes
0
1 day ago
Amazing base
The best base you could ever have, will save the look even if your skin is having a hard day
Helpful?
1 - 8 of 13136 Results
1 - 8 of 47 Results
ariana2pretty
·2 days ago
how do we do makeup it it use full for a 10 year old,what kind of makeup should my sister use?
Samantha66
·27 days ago
Is this recommended for all ages(mature)
the elf team
·27 days ago
This is recommended for all ages including mature skin to provide a long-lasting, naturally dewy finish.
Helpful?
Blumuffy
·1 month ago
Can Power Grip primer be used under eye?
EBHE
·2 months ago
Will it help keep eye liner in place?
Skz stan
·2 months ago
will i need to use a powder for this primer
11 months ago
I notice this primer is supposed to have a tacky finish to really grip, but I don't notice that. I'm layering this over my skincare and two other primers, one of which is the poreless putty primer. Am I doing something wrong?
Fleursforcam
·4 months ago
Hi! The poreless putty primer is silicone based while the gripping primer is water based, and the poreless one is smoothing, so it’d be counterproductive to use both at once
Helpful?
kk21
·1 year ago
Can this be used without foundation?
the elf team
·11 months ago
Yes, you may use alone without applying foundation.
Helpful?
AliJoi5
·1 year ago
Should this be applied under the eyes as well? Does it improve foundation/concealer performance? Or does it worsen creasing, caking, lines, etc.? Thank you.
av123
·5 months ago
no it doesn't crease under your eyes i put it under my eyes to help with concealer
Helpful?
1 - 8 of 47 Results