Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Cooling Gel Primer Texture Sticks to Makeup
Power Grip Primers Comparison Chart
Power Grip Primer,
Project Prime Time: Power Grip Primer
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge
15% Off + 250 Points on First Order
  • 20% off second, 25% off third
  • Cancel, pause, skip or edit anytime

available on orders +

FREE SHIP & 2 FREE MINIS WITH $35+, CHOOSE ADDITIONAL GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

15% Off + 250 Points on First Order
  • 20% off second, 25% off third
  • Cancel, pause, skip or edit anytime

1

FREE SHIP & 2 FREE MINIS WITH $35+, CHOOSE ADDITIONAL GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13136)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10420
4 Stars
1937
3 Stars
538
2 Stars
156
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

159 of 169 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

136 of 170 people found this helpful

1 - 8 of 13136 Results

KLC CLCCCC

Reviews

1

Votes

0

14 hours ago

One of the best primers i’ve used !

This primer is great to keep your makeup in place . A great dupe for MILK hydro grip primer !

Helpful?

Magz71

Reviews

1

Votes

0

14 hours ago

Primer

This is the first type of elf primer I have tried and I'm a fan! Can't wait to try the others

Helpful?

elf customer54

Reviews

1

Votes

0

17 hours ago

Love this primer, my go to primer. Made my sister buy it as well.

Best Uses - Beauty

Oily Skin, Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

thsiisnowausername

Reviews

1

Votes

0

1 day ago

Good

Like it says in the picture it’s a holy grail my makeup looks flawless with it and stays on all day

Helpful?

Marta18

Location

Italia

Reviews

1

Votes

0

Fashion Style

Glamorous

Age

18 to 24

Eye Color

Green

1 day ago

Ottimo

Fa durare il make up tutto il giorno,inoltre io ho la pelle acneica e non mi ha dato nessun tipo di problema

Quality of Product

4.0

Value of Product

4.0

Helpful?

mooooo57

Reviews

1

Votes

0

1 day ago

wow

this product is so amazing !!! i couldn’t recommend more, i have repurchased multiple times

Helpful?

mm167

Reviews

2

Votes

0

1 day ago

Works great!

Got this as a sample and love it! Really holds my makeup in place.

Pros - Beauty

Effective

Best Uses - Beauty

Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

Nargiz

Reviews

1

Votes

0

1 day ago

Amazing base

The best base you could ever have, will save the look even if your skin is having a hard day

Helpful?

1 - 8 of 13136 Results