Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13313)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10564
4 Stars
1960
3 Stars
546
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13313 Results

ShelbyKae

Location

NV

Reviews

4

Votes

0

Age

45 to 54

Makeup Expertise

Intermediate

13 hours ago

Great low cost option

I don't use primer everyday but you could with this one. Easy to use, lightweight and doesn't jack up my makeup. Highly recommend.

Pros - Beauty

Easy to Apply, Lightweight, Long Lasting, Great Value, Effective

Best Uses - Beauty

Special Occasion

Helpful?

Maddiy

Reviews

1

Votes

0

14 hours ago

Amazing primer

Bought this on vacation because I forgot to pack mine and safe to say I lived it. I was in the heat all day taking pictures and this had my makeup staying on the whole time. This quite literally had me on a grip 😂 would get again!

Helpful?

jlev

Reviews

1

Votes

0

17 hours ago

good

great primer, works well with other products. so perfectly tacky! lasts so long.

Helpful?

royoy

Reviews

1

Votes

0

19 hours ago

royoj

The primer is sticky, so after applying it, your makeup will last a long time.

Helpful?

SkyBro9

Location

Denver, CO

Reviews

1

Votes

0

Fashion Style

Athletic

Age

25 to 34

Makeup Expertise

Intermediate

Eye Color

Green

Skin Tone

Medium

Skin Type

Combination

23 hours ago

Great primer

I used this primer as part of my base when doing my own makeup for my wedding. It definitely made a difference, and also gave me a little bit of a glow. 10/10

Pros - Beauty

High Quality, Long Lasting, Effective

Best Uses - Beauty

Special Occasion, Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

maizizizie

Reviews

1

Votes

0

1 day ago

GREAT

my makeup lasts through a whole school day AND an hour and a half softball practice. that literally feels impossible but power grip made it happen

Helpful?

Zoey V

Reviews

1

Votes

0

1 day ago

So good

It helps me with my stage make up so much and stays on the whole shoe even when sweating.

Helpful?

Little_Doodle

Reviews

1

Votes

0

1 day ago

Perfect, just little product

I love this product SO much but it runs out really quickly which is a bummer.

Helpful?

1 - 8 of 13313 Results