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Your New Favorite Liquid Matte Shade Has Arrived!
Meet Good Karma - a warm, rust brown

$15

Pucker Up Beautiful! - Your Perfect Match Is Here!

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Bawse Lady Bawse Lady

Nonstop
Liquid Matte

Bawse Lady
$15 Add To Cart

Nonstop
Liquid Matte

6780 reviews
Bawse Lady
$15 Add To Cart
Cocoa Bean Cocoa Bean

Just a Tint
3-in-1 Tinted Skin Moisturizer

Cocoa Bean
$17 Add To Cart

Just a Tint
3-in-1 Tinted Skin Moisturizer

776 reviews
Chocolate Chip
$17 Add To Cart
Ebony 1.0 Ebony 1.0

Quick Conceal
Liquid Caffeine Concealer

Ebony 1.0
$15 Add To Cart

Quick Conceal
Liquid Caffeine Concealer

533 reviews
Ebony 1.0
$15 Add To Cart
Extra Extra

Gloss Up
Sheer Finish Gloss

Showstopper
$15 Add To Cart

Gloss Up
Sheer Finish Gloss

343 reviews
Showstopper
$15 Add To Cart
Black Black

Big Timer
Volumizing Mascara

Black
$16 Add To Cart

Big Timer
Volumizing Mascara

61 reviews
A volume-boosting mascara that'll take lashes...
Black
$16 Add To Cart
Vexxed Vexxed

Soft Kisses
Nourishing Lipstick

BFF
$14 Add To Cart

Soft Kisses
Nourishing Lipstick

123 reviews
 . 
BFF
$14 Add To Cart
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FOUNDED & OWNED
BY WOMEN OF COLOR

DESIGNED
FOR YOUR COLOR

100% VEGAN
& CRUELTY FREE

NON-TOXIC
INGREDIENTS & PEOPLE

12,000+
5-STAR REVIEWS

INSTANT Confidence BOOSTERS

Cocoa Bean / Ebony Concealer / Melanated Mama Cocoa Bean / Ebony Concealer / Melanated Mama

Just a Tint Kit

Cocoa Bean
$40 $45 Add To Cart

Just a Tint Kit

128 reviews
The Just a Tint Complexion Kit...
Chocolate Chip
$40 Add To Cart
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Ivory Ivory

Nude Mood Lip Kit

Ivory
$22 $26 Add To Cart

Nude Mood Lip Kit

62 reviews
Ivory
$22 Add To Cart
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Skin Trip Kit Skin Trip Kit

Skin Trip Kit

$59 $68 Add To Cart

Skin Trip Kit

10 reviews
Our Gentle Skincare kit infused with...
$59 $68 Add To Cart
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Minimalist Lovers Minimalist Lovers

Minimalist Lovers

$39 $45 Add To Cart

Minimalist Lovers

58 reviews
Are you a gloss girl who...
$39 $45 Add To Cart
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High Impact
JUST LIKE THAT

Look natural glam or be like DAMN!—
and still be done in 5 minutes.

Powered by intentionally safe formulations, our beauty empire reigns supreme in payoff, performance and quality.

<span class="high-heading summer_loving">High Impact</span> <br>JUST LIKE THAT
FAST FACE ESSENTIALS

Wall Street expat.
Shark Tank reject.
Won’t take no for an answer mindset.
Trails blazed.
Bar raised.

OUR STORY
Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for an answer mindset. <br>Trails blazed. <br>Bar raised.<br>
Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for an answer mindset. <br>Trails blazed. <br>Bar raised.<br>
Melissa Butler
Founder & CEO
Wall Street expat.<br>Shark Tank reject. <br>Won’t take no for an answer mindset. <br>Trails blazed. <br>Bar raised.<br>

"Bawse Lady goes on like a velvet gloss, dries to a transfer-proof matte that endures through multiple meals and, thrillingly, doesn’t parch the lips in the process."

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