The Towel

Name: The Towel
Brand: Crown Affair
Price: 55.0 USD
Availability: InStock
Rating: 4.9 (455 reviews)

Rated 4.9 out of 5

Based on 455 reviews

4.9

Microfiber waffle knit towel to protect strands and speed up drying.

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The Details

Reduce frizz and breakage, and speed up dry time with The Towel. Strands are extra vulnerable when wet, and traditional terry towels are too harsh, so we took a microfiber, waffle knit, and created a patented shape with secure elastic to hold hair of all lengths and textures. The microfiber material absorbs moisture in a gentle way, leading to less frizzy strands as you continue your air dry. The Towel is smaller than a traditional bath towel and comfortable to wear for as long as you'd like.

Available in White and Black. If you dye your hair, we recommend the latter.

How to Use

For straight or wavy hair: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

For curly hair: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

For coiled hair: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash.

Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Complete Your Routine

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

The Volumizing Shampoo

Volumizing cleanser for fine, oily, or flat strands.

Add three products to cart for 15% off with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

Absorbs Without Drying Strands

Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.
Speeds Up Dry Time

Dries hair very quickly as compared to a cotton towel.
Works For Everyone

Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

What are the benefits of using The Towel post shower?

How big is The Towel? Can it be used for all hair lengths?

Is The Towel for all hair types and textures?

Reviews

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average rating 4.9 out of 5

Based on 455 reviews

5 Stars

439 Reviews
4 Stars

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3 Stars

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1 Star

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99% of reviewers would recommend this product to a friend

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455 Reviews

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Reviewed by Clare

I recommend this product

Rated 5 out of 5

Review posted

5 Stars

I love this towel, great for long or shorter hair. I can definitely notice my hair is much dryer after using this towel. Expensive but i Love!

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Reviewed by Maria M.

Verified Buyer

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

The best towel!

I love this towel so much. It aids in drying my hair quickly without any damage. The elastic loop to keep the towel in place is genius. I usually go about with my skincare while my hair is in the towel

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Reviewed by Karen S.

Verified Buyer

I recommend this product

Hair Type

Straight

Rated 5 out of 5

Review posted

Love this towel!

I have very fine shoulder length hair and this towel is perfect for setting up my hair to air dry- it lets me give a gentle scrunch to wet hair - and with Crown Affair mousse my hair dries with a light wave and no frizz- love it!

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The Towel

The Dry Shampoo

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Product Spotlight

The Towel

The Dry Shampoo

Shopping Cart

The Leave-In Conditioner

The Volumizing Shampoo

Microfiber Blend

Elastic Strap

5 Stars

The best towel!

Love this towel!

The Calming Scalp Serum

The Comb No. 002

The Oil

The Brush No. 002

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Leave-In Conditioner

The Volumizing Shampoo

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Works For Everyone

How To: The Towel

The Towel on You

FAQ

Reviews

5 Stars

The best towel!

Love this towel!

May we recommend?

The Calming Scalp Serum

The Comb No. 002

The Oil

The Brush No. 002

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.