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Red Bean Mochi
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LipSoftie® Lip Treatment

LipSoftie® Lip Treatment

4.8
Rated 4.8 out of 5 stars
1,024
 • 0.38 fl oz / 11 mL
Shade: Limited Edition:
Red Bean Mochi  (NEW)*  - Sheer Rosy Nude

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!

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  • 💧Instantly Hydrating
  • 💋Prevents Dry Lips
  • Soft Shine Finish
  • 😋Food-Grade Flavor
  • 📝Clinically-Proven
  • 👩‍⚕️Derm-Approved

Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.

LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.

Shea Butter: Boosts lip hydration and soothes skin.

Jojoba Oil: Locks in moisture to keep lips soft and supple.

Lysine: Prevents dryness and helps to smooth + soften lips.

Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Benzyl Alcohol, Benzyl Benzoate, Iron Oxides (Ci 77491, Ci 77499), Red 6 (Ci 15850).

Lather on for hydration and comfort. Use at night for an overnight mask. 

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LipSoftie® Lip Treatment

Red Bean Mochi

LipSoftie® Lip Treatment

Red Bean Mochi

This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.

F.A.Q.

What does LipSoftie® Lip Treatment feel like on my lips?

LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.

What is the best way to use the dome applicator for LipSoftie® Lip Treatment?

We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.

Is LipSoftie® Lip Treatment vegan + cruelty free?

Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?

LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!
4.8
Rated 4.8 out of 5 stars
Based on 1,024 reviews
Total 5 star reviews: 857 Total 4 star reviews: 134 Total 3 star reviews: 21 Total 2 star reviews: 4 Total 1 star reviews: 8
97%would recommend these products
Slide 1 selected
1,024 reviews
  • K
    Kristta
    Verified Reviewer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 days ago
    Very cute ,love it

    I love this lip oil. It has a really nice texture and the color “Confetti Cake” is so pretty. It’s super hydrating and moisturizing. The applicator is interesting,it’s cute and feels nice while applying. However, it does require cleanup since the product tends to get all over the round tip, so I have to wipe it manually.Overall, lI’m loving it and will definitely get another color.It’s totally worth it!

  • MB Profile picture for Muji B.google logo
    Muji B.
    Verified Reviewer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Deep
    What Did You Like About This Product? Color, Did Not Irritate My Skin, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 days ago
    Luv luv sugar plum

    I luv my sugar plum floss! It works so well on my skin tone. The scent smells like candy which I love and not sticky but glossy!

  • E
    Eva
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Deep
    What Did You Like About This Product? Finish, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    great feel & scent

    i love the scent, and it isn't sticky but a little goes a long way! it's really hydrating & i also like the color!

  • AV Profile picture for Amanda V.google logo
    Amanda V.
    Verified Reviewer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Staying Power, Color, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    My New Go To Lip Treatment

    This Tower 28 lipsoftie has been my new go to lip treatment. I got the shade confetti cake which is lavender pink and almost a muted mauve on my lips. It smells delicious and hydrates and plumps up my lips with no burning sensation. It's like my lips drink this up like water. I love it and I know you will too.

  • JL
    Jessica L.
    Verified Reviewer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Deep
    What Did You Like About This Product? Color, Finish, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    My love

    This is my favorite new lip gloss. It glides on so good, not sticky pairs. Well with majority of my lip liners. I cannot get enough of this. The color goes perfectly with my skin tone.

Reviews LoadedReviews Added
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Red Bean Mochi
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