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ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz

ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz - 2 of 4ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz - 3 of 4ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz - 4 of 4
ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz - 1 of 4
$41.99 when purchased online
Target Online store #3991

About this item

Highlights

  • A baby formula that's pediatrician endorsed for easy digestion*
  • A patented protein blend that gets closest to breast milk – by including alpha-lac and lactoferrin (the 2 most abundant proteins in breast milk) as unique ingredients, plus broken-down proteins
  • Free of corn syrup, gluten, soy, maltodextrin, hexane-extracted DHA, artificial growth hormones***, and palm oil
  • Our benefits* aren’t just claimed, they’re clinically proven: Easier digestion; Less Spit-up; Softer Poops; More Efficient Weight Gain; Enhanced Nutrient Absorption; Longer Stretches Between Nighttime Feeds at 4 Months *versus a leading infant formula
  • Our formula also supports brain and eye development, immune support, and gut health
  • The largest clinical trial by a new infant formula company in 25 years—the first of which to add a comparison to breast milk
  • The only US-made infant formula company to use organic grass-fed whole milk, not skim
  • All carbs from lactose (just like breast milk), plus prebiotic GOS which helps support the growth of good bacteria in baby's gut

Description

Meet ByHeart, an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That's why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

ByHeart Whole Nutrition Infant Formula is designed for babies 0-12 months old. We're the only US-made infant formula with a patented protein blend that gets closest to breast milk – by including alpha-lac and lactoferrin (the 2 most abundant proteins in breast milk) as unique ingredients, plus broken-down proteins.

We're the only US-made infant formula to use organic, grass-fed whole milk (not skim). Lactose is our primary carbohydrate (just like breast milk!). We also ran the largest clinical trial by a new infant formula company in 25 years—proving benefits like easier digestion, less spit-up, softer poops, more efficient weight gain, enhanced nutrient absorption, and longer stretches between nighttime feeds* vs a leading infant formula.

ByHeart is the first infant formula company to receive Clean Label Project's highest-tier Purity Award, and our formula is made with globally sourced ingredients in our own factories in Iowa, Oregon, and Pennsylvania.

ByHeart is Non-GMO Certified, Certified Pesticide-Free, National Organics Board Certified Made with Organic Grass Fed Whole Milk and free of: corn syrup, gluten, soy, maltodextrin, hexane-extracted DHA, artificial growth hormones**, and palm oil.

Waterless or concentrated product

Origin: Made in the USA, with globally sourced ingredients.

Footnotes for Highlights:
*Survey of 15 Pediatricians following clinical trial participation
**At 4 months of age
***No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows

Footnotes for Description:
*At four months
**No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows

Serving Size: 5 fl oz, when prepared as directed

Amount (5 FL OZ, WHEN PREPARED AS DIRECTED):

Calories: 100
% Daily Value*
Total Fat 5.8grm0%
Total Carbohydrate 10.3grm0%
Protein 2grm0%
Vitamin A 3000%
Vitamin D 600%
Vitamin E 20%
Vitamin K 9mcg0%
Thiamin (Vitamin B1) 80mcg0%
Riboflavin (Vitamin B2) 140mcg0%
Vitamin B6 60mcg0%
Vitamin B12 0.3mcg0%
Niacin 1000mcg0%
Folic Acid 16mcg0%
Pantothenic Acid 500mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 12mg0%
Choline 26mg0%
Inositol 6mg0%
Calcium 78mg0%
Phosphorus 46mg0%
Magnesium 8mg0%
Iron 1mg0%
Zinc 0.7mg0%
Manganese 15mcg0%
Copper 67mcg0%
Iodine 15mcg0%
Selenium 2.8mcg0%
Sodium 36mg0%
Potassium 107mg0%
Chloride 63mg0%
Water 133grm0%
Linoleic Acid 700mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic whole milk*, lactose, organic vegetable oils (organic high oleic sunflower, organic low erucic rapeseed, organic coconut, organic sunflower), organic galactooligosaccharides(a), organic lactose, alpha-lactalbumin** whey protein, whey protein hydrolysate, less than 1%: lactoferrin***, dha algal oil(8) (schizochytrium), mortierella alpina oil(b), vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k1, thiamine hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, calcium pantothenate, folic acid, biotin, ascorbic acid, mixed tocopherols, ascorbyl palmitate, l-carnitine, inositol, calcium phosphate, sodium citrate, calcium carbonate, potassium citrate, ferrous sulfate, potassium chloride, magnesium phosphate, calcium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenate, potassium bicarbonate, choline chloride. *first us infant formula to include organic, grass-fed whole milk. **first us infant formula at breast milk levels. ***a key protein found in breast milk and colostrum. (a)prebiotic fiber. (8)omega-3 fatty acid. (b)omega-6 fatty acid.

Allergens & Warnings:

Contains: milk., Warning: The health of your infant depends on carefully following the directions for preparation and use. Failure to follow these instructions may result in severe harm. Powder formulas are not sterile. Do not use microwave to prepare or warm formula. Serious burns may occur. Use prepared infant formula within 1 hour from start of feeding and within 2 hours of preparation. Only if necessary, refrigerate a freshly prepared bottle between 35-40 degrees F (2-4 degrees C) and use within 24 hours. Do not freeze prepared formula.
Contains: Milk
Baby Formula Focus: Gas, Brain Development, Easy to Digest, Standard Nutrition, Immune System Support
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Certified Gluten-Free, Kosher
Features: Soy-Free, Grass Fed
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 24 Ounces
Beverage container material: Metal
TCIN: 87956594
UPC: 850044968008
Item Number (DPCI): 007-09-0028
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.25 inches length x 5.25 inches width x 6.5 inches height
Estimated ship weight: 2.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Can you think about changing the can to make it easier to open? It's difficult as is with only 1indent and then when you hold your baby it's nearly impossible to open. Love the product not the can!!!

submitted by Bretania - 11 months ago
  • A: Agreed! Maybe use paper cardboard packaging on the bottom part so I can make it easier to open to and more affordable

    submitted byLady v - 6 months ago
  • A: Ooo yes please! With a crying baby in one hand and needing both hands to open the can.. it sure can be a struggle sometime

    submitted byMorg D - 4 months ago
  • A: 1000000000% need a can that you can open with one hand while holding a baby!!!

    submitted bygmc - 8 months ago
  • A: Thank you for sharing your concerns, we value your feedback and will definitely share it with our team. Additionally, we’d love it if you could email us directly at hello@byheart.com with additional details so we can learn more about your experience with ByHeart.

    submitted byByHeart Sleepless Squad - 11 months ago
    Brand expert

Q: Can I use boiled water to mix, then once cooled store in the fridge for up to 24 hours? Or once heated, does it need to be used ASAP?

submitted by Joe - 6 months ago
  • A: Yes, absolutely. If you want to save formula for later, you can keep it in the fridge (capped!) for up to 24 hours.

    submitted byByHeart Sleepless Squad - 6 months ago
    Brand expert

Q: Is your b-12 source cyanocobalamin?

submitted by Amberle - 8 months ago
  • A: What thats unfortunate that it is not a methylated for of B12 as it is much better absorbed.

    submitted byBnmccall - 1 month ago
  • A: Yes our Vitamin B12 is sourced from cyanocobalamin. Let us know if you have any other questions!

    submitted byByHeart Sleepless Squad - 8 months ago
    Brand expert

Q: What is the expiration date ?

submitted by Ann - 1 year ago
  • A: Great question! Each unopened can of ByHeart is good for 24 months, but for exact dates, you can see the "Use By" date on the bottom of your can. Once opened, our formula can be used within one month (be sure to tightly cover the can after each use!).

    submitted byByHeart Sleepless Squad - 1 year ago
    Brand expert

Q: I noticed the can is different. Is the formula the same as it was before?

submitted by Curious Mom - 2 years ago
  • A: The formula is the same. The can is different because they now manufacture their own cans (which was outsourced previously).

    submitted byIH91 - 2 years ago
  • A: We did update our packaging - thanks for noticing! We made design updates to make sure the information on the label was easy-to-digest (pun intended) and could act as a helpful guide for parents looking to learn more about our formula and its benefits. But while our label might’ve changed, our formula did not! Additionally, to ensure we’re always living up to our mission — to make the best infant formula in the world — we’re constantly certifying new suppliers and sources of our key ingredients, like our lactose blend. See more specifics about our certified-clean ingredients on our website.

    submitted byByHeart Sleepless Squad - 2 years ago
    Brand expert

Q: You also have whey in your baby formula, is that whey also 100% organic grass fed whey?

submitted by Lauren W - 28 days ago
  • A: Thanks for asking! All ingredients that are organic are labeled organic on our nutrition label. The whey protein is not organic. In developing our formula, it has been essential to our team to not only source quality ingredients but to also ensure that we are building a reliable and secure supply chain that can continue to support the needs of families as our business grows and as market dynamics continue to shift. With that in mind, we source from suppliers that we know and trust, who meet our highest standards of excellence even if the ingredients are not certified organic. We feel confident in the quality of the ingredients in our formula including both the organic and non-organic lactose that we use.

    submitted byByHeart Sleepless Squad - 20 days ago
    Brand expert

Q: With ByHeart being easier for digestion, is it good for protein intolerance?

submitted by Nat1220 - 2 months ago
  • A: Thank you for your question. Our infant formula is made with grass-fed whole milk, so it’s unfortunately not appropriate for babies with a cow milk protein allergy. Please reach out to your pediatrician for recommendations about what's best for your baby. That being said, we are always listening to what our community is interested in, and will absolutely pass this inquiry along to the innovation team.

    submitted byByHeart Sleepless Squad - 2 months ago
    Brand expert

Q: Is there lead found in the formula? Recent consumer reports suggest that there is lead in the formula and that the levels are high. Is this formula safe?

submitted by Ashley - 3 months ago
  • A: Hi there! As parents ourselves, we know that any mention of things like heavy metals and chemicals can feel unsettling. The experts have said “it is virtually impossible to get to zero with lead”. Heavy metals, such as lead, are naturally occurring in our environment including in soil, drinking water, food, breast milk and infant formulas. We want to assure you that ByHeart is and has always been safe for your baby. As the Consumer Report noted, ByHeart tested below the limits of the California Office of Environmental Health Hazard Assessment Prop 65 Maximum Allowable Dose Level (MADL) for lead, which Consumer Reports has identified as the strictest standard for safety. We are here to help, if you have any further questions please reach out to us directly @hello@byheart.com

    submitted byByHeart Sleepless Squad - 3 months ago
    Brand expert

Q: lead found in formula?

submitted by Marla - 3 months ago
  • A: Hi there! As parents ourselves, we know that any mention of things like heavy metals and chemicals can feel unsettling. The experts have said “it is virtually impossible to get to zero with lead”. Heavy metals, such as lead, are naturally occurring in our environment including in soil, drinking water, food, breast milk and infant formulas. We want to assure you that ByHeart is and has always been safe for your baby. As the Consumer Report noted, ByHeart tested below the limits of the California Office of Environmental Health Hazard Assessment Prop 65 Maximum Allowable Dose Level (MADL) for lead, which Consumer Reports has identified as the strictest standard for safety. We are here to help, if you have any further questions please reach out to us directly @hello@byheart.com

    submitted byByHeart Sleepless Squad - 3 months ago
    Brand expert

Q: If I buy byheart formula from target and my baby doesn’t end up liking it. Can I return it and get my full refund? Since there isn’t sample packets.

submitted by Fran - 3 months ago
  • A: Unfortunately we are unable to process a refund for product purchased directly from Target. We recommend returning your product to the store it was purchased from along with the original receipt.

    submitted byByHeart Sleepless Squad - 3 months ago
    Brand expert

Related Categories

Guests are saying

Byheart formula has emerged as a popular alternative for parents seeking a clean and nutritious option for their babies, especially during the Kendamil shortage. Many guests appreciate its organic ingredients and whole milk base, which contribute to better digestion and less spit-up. While some have noted issues with foaminess and smell, the overall consensus is that Byheart provides a gentle solution for sensitive stomachs, making it a worthwhile choice for many families.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1110 reviews
    easy on tummy: 3.88 out of 5
    easy to prepare: 3.9 out of 5
    quality: 4.02 out of 5
    value: 3.88 out of 5
    63% would recommend
    296 recommendations

    So, so good!

    5 out of 5 stars
    Kelly W. - 5 days ago
    originally posted on ByHeart
    Image
    We put our baby on ByHeart at 2 weeks old due to my low supply of breastmilk. We've been combo-feeding since. Now he's 3 months old and ByHeart has truly been great! No issues, he took to it easily and easily goes from breast to bottle without a problem. He spits up minimally compared to many other babies at daycare. My mom even said "wow, I barely have ever seen him spit up!". We love the ByHeart formulation and quality standards; my husband and I work to eat well and fuel our bodies well, and ByHeart is a great first step for our son to join us in this effort. Would highly recommend!
    Did you find this review helpful?

    Combo feeding

    4 out of 5 stars
    sari m. - 6 days ago
    originally posted on ByHeart
    Image
    So far my baby seems to like it! He is only doing 2 bottles a day since I am still breastfeeding, I will update soon when he us more full time formula fed.
    Did you find this review helpful?

    Great Product

    5 out of 5 stars
    Aleena J. - 6 days ago
    originally posted on ByHeart
    Image
    My little one has done great with this formula. She actually can't get away from it
    Did you find this review helpful?

    Too hard for baby to digest

    2 out of 5 stars
    Miranda B. - 9 days ago
    originally posted on ByHeart
    Image
    He had a lot of gas and cried a lot. Could’ve been something else but when we switched him to regular formula , he did better
    Did you find this review helpful?

    Best formula for our baby!

    5 out of 5 stars
    Kate A. - 11 days ago
    originally posted on ByHeart
    Image
    We adopted our baby so breastfeeding wasn’t an option for us. The hospital had him on Similac but we wanted something better for him. When we were looking into formula I came across By Heart and loved that it mimicked (or was close to) breast milk. We also love that it was a clean formula. Our baby has exclusively been on By Heart now for 2. 5 months (the first month was a slow transition from the Similac to the By Heart to avoid upset) since being exclusively on it we have barely any spit up (only when we over feeds or doesn’t burp). He also seems to love the formula (when in the hospital the nurses struggled to get him to eat but since adding the By Heart and now bring exclusively in it he always eats). Also something that we found interesting - his poop is more similar to breast fed babies (color is a little closer to formula but consistency and frequency is closer to breast).
    Did you find this review helpful?

    ByHeart Formula

    5 out of 5 stars
    Goddess D. - 12 days ago
    originally posted on ByHeart
    Image
    Love love loovveee ByHeart formula no upset stomach soft stools but, she does spit up here n there
    Did you find this review helpful?

    My baby loves

    5 out of 5 stars
    Aysia K. - 14 days ago
    originally posted on ByHeart
    Image
    We transitioned from breast milk to formula around 6 months. It was a rough start(she was exclusively breast fed at first) but now she is always so excited for her bottle.
    Did you find this review helpful?

    The best formula on the market!!

    5 out of 5 stars
    Lily P. - 14 days ago
    originally posted on ByHeart
    Image
    ByHeart formula is the best one because of a clean ingredients!!! No spitting up!! I highly recommend this formula!
    Did you find this review helpful?

    Perfect Formula

    5 out of 5 stars
    Arica S. - 15 days ago
    originally posted on ByHeart
    Image
    My son loves this formula. It's a great combo option, he never had any issues going back and forth between this formula and breastmilk
    1 guest found this review helpful. Did you?

    Formula

    5 out of 5 stars
    Kristen J. - 16 days ago
    originally posted on ByHeart
    Image
    Love this formula because it’s close to breastmilk and easy on my baby’s tummy
    Did you find this review helpful?

    Gold standard

    5 out of 5 stars
    Rachel F. - 16 days ago
    originally posted on ByHeart
    Image
    Love this formula. I feel so good feeding my baby boy this formula after struggling to nurse.
    Did you find this review helpful?

    He loves it

    5 out of 5 stars
    Destiny B. - 18 days ago
    originally posted on ByHeart
    Image
    We've used this formula since he came home and it's been great he's gaining weight well and has no problems.
    Did you find this review helpful?

    The best

    5 out of 5 stars
    Eddie C. - 22 days ago
    originally posted on ByHeart
    Image
    We switched to ByHeart and our baby has enjoyed it ever since. Wouldn’t go back to any other formula.
    Did you find this review helpful?

    Great for Combo feeding and fortification

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kayla - 22 days ago, Verified purchaser
    Our pediatrician recommended that we start fortifying breast milk with formula and supplement with formula to ensure our baby is taking in at least 4 oz per bottle as she was having issues gaining weight. This has been so gentle on her tummy compared to the bigger brands. I will only buy this for my baby now. She seems to enjoy it and doesn't turn it down. It has made the adjustment so much easier and given me some peace knowing that she's well fed and happy. I've been recommending this to everybody since we started using formula to fortify/combo feed in December 2024. If I need to use formula for any future kiddos, I will definitely be using ByHeart.
    1 reply from ByHeart Sleepless Squad team - 12 days ago
    We are so happy that you and your baby are loving ByHeart! Thanks so much for sharing your experience!
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    My baby loves it!

    5 out of 5 stars
    Kate H. - 24 days ago
    originally posted on ByHeart
    Image
    Best formula by far. We first started out breastfeeding for the first five months but sadly my supply dropped and we had to give our baby formula. We haven’t tried any other brands but that’s because we weren’t comfortable feeding our baby seed oils and a bunch of other crap that’s in the other brands. Thanks to ByHeart we didn’t have to give our baby anything else.
    Did you find this review helpful?

    Best organic formula

    4 out of 5 stars
    Thumbs up graphic, would recommend
    ss - 25 days ago, Verified purchaser
    We’ve been using this formula for months and my baby seems to love it. I love that there’s a part of the can where you can level the scoop and the area on the lid where you can store the scoop. I just wish it was 100% organic ingredients and the lid fit on the can better. Sometimes the lid seems too loose.
    1 reply from ByHeart Sleepless Squad team - 12 days ago
    We are so happy that you and your baby are loving ByHeart! Thank you so much for taking the time to send us this feedback.
    easy on tummy: 4 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    It's cheaper and healthier

    5 out of 5 stars
    Tyler D. - 25 days ago
    originally posted on ByHeart
    Image
    Our baby has been bottle fed on only byheart. She is happy and healthy. Sleeps very well, is barely ever gassy, and is growing like a weed. 20 lbs at 6 months. I love the quality of the cans and the strict testing byheart goes through. Living in America where everything is filled with junk, byheart is the best option for anyone's budget. Also take advantage of the sales and bulk buy for a few months. They are definitely worth it.
    1 guest found this review helpful. Did you?

    Helped my twins

    5 out of 5 stars
    Elizabeth C. - 25 days ago
    originally posted on ByHeart
    Image
    My twins were spitting up a lot and overall seemed uncomfortable after eating their other formula. It made me anxious as a first time mom to give it to them. Ever since switching to ByHeart they have been much more settled and happy!
    1 guest found this review helpful. Did you?

    Baby Loves It & So Easy to Use!

    5 out of 5 stars
    Ayla L. - 26 days ago
    originally posted on ByHeart
    Image
    Our baby took to ByHeart right away—no fuss, no gas, just a happy, full tummy every time. It mixes easily with no clumps, which makes feedings quick and stress-free. We couldn’t be happier!
    Did you find this review helpful?

    Almost perfect!

    4 out of 5 stars
    Sierra S. - 27 days ago
    originally posted on ByHeart
    Image
    When it became apparent we needed to use formula for our baby, we were nervous about the long process of finding a formula she would tolerate well and take. We'll, we tried ByHeart first and it went swimmingly! Our baby loves it and we've had minimal to no digestive issues (either dishes or constipation), and almost no spit ups. I also love that the company controls their supply chain and tests for sooo many contaminants. The only (very small) issue is that it's quite foamy. If we prepare it right before we give to our daughter, we pour off the foam. But it's really no bother.
    2 guests found this review helpful. Did you?

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