$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- USDA ORGANIC: Bobbie is always made from non-GMO ingredients and never has corn syrup, palm oil or maltodextrin.
- EASY ON TUMMIES: With a 60:40 whey to casein ratio, Bobbie is modeled after breast milk and designed to be easy on babies' tummies
- FOUNDED BY MOMS: Bobbie is the only mom-founded and led infant formula company in the US.
- ORGANIC MILK: Partnering with small, family-owned farms across the country, Bobbie is proud to be made from organic, grass-fed cows on Organic Valley farms.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
The first of its kind, Bobbie Organic Infant Formula is a USDA Organic, EU-style infant formula that meets all FDA requirements. It is a complete nutrition milk-based powder modeled after breast milk and is easy on tummies. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. It includes iron to support brain development and meets the EU requirements for DHA in infant formula. Bobbie is the first US infant formula to receive both the Clean Label Purity Award and Clean Label Pesticide-Free Certification.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.6 out of 5 stars with 1628 reviews
easy on tummy: 3.66 out of 5
easy to prepare: 4.38 out of 5
quality: 3.97 out of 5
value: 3.63 out of 5
64% would recommend
254 recommendations
Great quality
5 out of 5 stars
Thumbs up graphic, would recommend
Catherine - 5 days ago, Verified purchaser
Love the ingredients! Thank you Target for carrying this brand.
Baby Loves Bobbie!
5 out of 5 stars
Rachel S. - 17 days ago
originally posted on Bobbie
We have finally settled on a formula that suits our baby well. The little one loves using the organic gentle brand. I would definitely recommend this to friends and family.
Saving grace!
5 out of 5 stars
Erin S. - 22 days ago
originally posted on Bobbie
Bobbie truly is amazing! After my breastfeeding journey came to a close I was nervous to put my baby on formula. I thought bobbie was like any other formula with additives and preservatives that will upset my GERD babies tummy. Bobbie has been amazing my baby no longer throws up and has gone from a skinny little baby to a big healthy chunk!
No more gas!!
5 out of 5 stars
Thumbs up graphic, would recommend
Tiffany - 23 days ago, Verified purchaser
My newborn was super jaundice after delivery and they immediately recommended supplementing with formula. Because my first was also jaundice I had planned in advance and had a canister of a very well known, popular brand ready at home. But my baby reacted terribly to it. The worst digestion issues and A LOT of gas. We were using gas drops and probiotics and nothing helped. So we ended up switching to Bobbie and within 24 hours there was an obvious difference, and nearly four days later things are soooo much better. Definitely sticking with Bobbie!
1 reply from Bobbie team - 12 days ago
Hi Tiffany, It is SUCH a good feeling when you find a formula that works well for your little one! We are so glad you are having success with Bobbie Organic Original. Never hesitate to reach out to us at hello@hibobbie.com if any concerns come up during your feeding journey. We're here every step of the way!
Mixes well without foaming too much
5 out of 5 stars
Merve F. - 28 days ago
originally posted on Bobbie
Baby likes it although we use the gentle formula mostly. It does not foam much like other brands and we like that it is from grass fed cows, organic and all that good stuff.
Went to formula due to cancer
5 out of 5 stars
Amanda K. - 29 days ago
originally posted on Bobbie
I EBF my first 2 children. When my 3rd was 3 weeks old I noticed a "clog" that wouldn't go away. Led me to a stage 3 triple negative breast cancer diagnosis (at 36!). I had to stop breast feeding and started chemotherapy by the time she was 2 months old. I wanted to continue to feed her with something I trusted - I found Bobbie. I've been happy with the formula and her growth on Bobbie. The guilt of not BF her has not even been there. The extra cost is worth it.
Happy Mom & baby
5 out of 5 stars
Barbara R. - 29 days ago
originally posted on Bobbie
My baby has been so much better since switching to bobbie from enfamiil. no more constipation
Second kiddo, same experience
5 out of 5 stars
Kenneth V. - 1 month ago
originally posted on Bobbie
We got Bobbie during the shortage in 2021-2022 for our first son because it was consistently available in spite of the price. Our second son was having GI issues with other formulas and so we decided to try Bobbie again - worked like a charm.
HIGH quality!!!
5 out of 5 stars
Hailey B. - 1 month ago
originally posted on Bobbie
We love Bobbie in this household! Once we started supplementing with formula around five months old, I prayed that baby would like Bobbie because I trust their product and mission. I was so relieved when he took to it right away. We've been using it alongside breastmilk ever since.
Seamless integration with this formula and breast milk
5 out of 5 stars
Whitney B. - 1 month ago
originally posted on Bobbie
We have supplemented from day one with organic Bobbie formula and breastmilk. Our babe is doing great and growing and thriving. We are so thankful for Bobbie.
The best!
5 out of 5 stars
Natasha G. - 1 month ago
originally posted on Bobbie
The bobbie formula is the best and my baby love it.
Going well!
5 out of 5 stars
Jena I. - 1 month ago
originally posted on Bobbie
We transitioned our baby from fully breastfed to 50% Bobbie, 50% breast milk at 8 months old and had no issues- she seems to really like Bobbie and is thriving on it
Bobbie formula
5 out of 5 stars
Bianca S. - 1 month ago
originally posted on Bobbie
I think that it’s a very good formula my baby feeds well with it and doesn’t have a lot of stomach issues or vomiting thank youu
The best
5 out of 5 stars
Tess D. - 1 month ago
originally posted on Bobbie
Perfect for both my babies, wouldn’t give them anything else!
Bobbie Mom x2
5 out of 5 stars
Bailey M. - 1 month ago
originally posted on Bobbie
Both of my boys have taken Bobbie from birth through their first year and are healthy, thriving kiddos! We love the product and the brand.
Love it
5 out of 5 stars
Lauren T. - 1 month ago
originally posted on Bobbie
This is our second time using Bobbi, and both of our babies have loved it. Their growth exploded after we started supplementing with formula and night stretches almost immediately went from 4-5 hours to 9-11 hours. I can’t recommend Bobbi enough!
Bobbie is wonderful!
5 out of 5 stars
Amanda M. - 2 months ago
originally posted on Bobbie
So glad we chose this formula for our newborn. It’s high quality and I know it’s the best option out there on the market. The subscribe option is so easy and convenient!
excellent
5 out of 5 stars
Madhu P. - 2 months ago
originally posted on Bobbie
our baby loves it. the ingredients are clean and love the artwork on the packaging.
Best formula on the market!
5 out of 5 stars
Erica p. - 2 months ago
originally posted on Bobbie
Our family loves Bobbie! I feel good knowing this brand is from women who wanted to make a formula that was safe and ethical for all. This is the only formula I will give my baby and I highly recommend it to all mom.
Baby loves this stuff!
5 out of 5 stars
Kathleen C. - 2 months ago
originally posted on Bobbie
We use a combo breast milk and formula and our 2-month old loves Bobbie. He is generally the happiest dude during and after a bottle feeding.