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Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz

Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - 2 of 4Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - 3 of 4Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - 4 of 4
Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - 1 of 4
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Target Online store #3991

About this item

Highlights

  • Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
  • Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
  • Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
  • Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Talcum-Free, Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Formaldehyde-Free, Hydroquinone-Free, Nonylphenol Ethoxylate Free, Contains Micellar Water, Mineral Oil-Free, Noncomedogenic
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Color Correction, Concealing, Skin Tone Improvement, Dark Circle Reduction
Recommended Skin Type: Very Dry, Oily, Acne-Prone, Sensitive, Dry, Normal, Combination, Mature
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 76151497
UPC: 041554567496
Item Number (DPCI): 052-07-0673
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], (f.i.l. t280697/1)

Shipping details

Estimated ship dimensions: 5.56 inches length x 1.77 inches width x 0.95 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

The Instant Eraser Concealer is a favorite among guests for its smooth application, versatile coverage, and skin-friendly formula. Many appreciate its ability to hydrate, conceal, and contour, making it ideal for busy mornings. The sponge tip applicator enhances ease of use, while the vegan and non-comedogenic formula caters to various skin types. However, some guests have experienced issues with the applicator and shade matching, which may affect their overall satisfaction.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 4546 reviews
    easy to apply: 4.2 out of 5
    easy to remove: 4.42 out of 5
    long lasting: 3.84 out of 5
    quality: 3.81 out of 5
    value: 3.91 out of 5
    69% would recommend
    326 recommendations

    Lazy girl go-to

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Caity - 1 day ago, Verified purchaser
    I am not much of a make-up wearer, but I do struggle with dark under-eye circles, so I keep this concealer at home and in my purse for whenever my eyes need a little assistance. It’s really an all-in-one with the spongey applicator making it easy to apply and blend. Super helpful for quick and easy under-eye coverage!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Ugh so disappointed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Hmm - 13 days ago, Verified purchaser
    I wish some of these workers would stop rushing and if the color is not available why send a different shade! I cannot refund or return! Now as always I have to give away. I got wrong color
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    concealer

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Idk - 14 days ago, Verified purchaser
    • Hair color: Brunette
    • Skin type: Normal
    • Eye color: Blue
    • Skin tone: Light
    • Skin concern: Sensitivity, Acne, Puffiness
    Very good🥳🥳 has good coverage and works well🥰😘
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    A staple in my makeup bag!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Sevook - 16 days ago, Verified purchaser
    A favorite, such a great price and great coverage.
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Impossible packaging

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Luvsktchup - 18 days ago, Verified purchaser
    • Skin tone: Medium
    • Skin concern: Sensitivity, Sun damage, Aging, Uneven skin tone, Redness
    • Skin type: Normal
    I bought after seeing it highly reviewed by MU artist influencers. I tried a few times to use it but couldn’t get product to dispense. I watched videos. I read reviews for tips. Finally devoted 20 mins to solve issue. No matter what I did, concealer was not going to dampen the applicator sponge. Not by twisting, tapping, dabbing, shaking upside down. Nothing. So I grabbed a small wrench and patiently wrestled the lid off. I think the issue was there was SO LITTLE product in the tube it wasn’t reaching the internal tube that disperses product to the applicator sponge. Almost nothing! I paid $12 for a plastic tube. I was able to hold the sponge in my fingers and get enough product onto the sponge to apply to my under eye area. The shade is too warm but it seemed to work. After an hour it’s not creased on my mature skin but my eyes are tearing up ever so slightly which doesn’t happen with the Loreal foundation I normally use instead concealer. There’s maybe 4-5 applications of concealer left in this package. $12/5=2.40 per use. Another issue is it’s difficult to pick a shade match. So wasteful on many levels. It will be a piece of forever trash after being used only 4-5 times.
    easy to apply: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Not as good as I hoped

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    ShoeDiva - 20 days ago, Verified purchaser
    • Skin concern: Sun damage, Uneven skin tone, Dark circles
    • Hair color: Brunette
    • Eye color: Hazel
    • Skin tone: Medium
    • Skin type: Normal
    Not as good as I had hoped. Seemed watery and thin. Did not cover circles or dark spots as well as Wet N Wild Incognito. I also did not like the sponge applicator and the “twist” feature. I had to store and use it upside down at all times to get the flow I wanted (with it open all the way). They need to invest more in the quality of the product itself and less in the packaging, in my humble opinion. Will not repurchase. I have fair to medium skin tone and went with the #150. I am going back to Incognito.
    easy to apply: 2 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Pleasantly surprised

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Happy camper - 21 days ago, Verified purchaser
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Dark circles, Aging, Acne, Redness
    • Hair color: Brunette
    My biggest concern with makeup is it creasing under my eyes and in my smile lines. I’m 33 so I have some wrinkles. Other concealers have creased even when I try to wipe away areas that will crease, so I was happy to see after a full day of work the concealer had not budged when I got home. I usually think things go viral because people are paid to say stuff, but this product actually seemed worth it. I will Be buying again.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Hate the applicator. Love the product

    3 out of 5 stars
    Danette - 22 days ago
    originally posted on maybelline.com
    I love the product but was only able to use probably a quarter of it before the twist up applicator quit bringing up the product
    1 reply from Consumer Care Center team - 19 days ago
    Hi there! We are sorry to hear about your experience with our Instant Age Rewind Eraser Multi Use Concealer. For assistance please call 800-944-0730, M-F 9:00 am – 5:30 pm ET with reference #40315743. We look forward to hearing from you soon!
    Did you find this review helpful?

    Never recieved

    1 out of 5 stars
    Amelia - 24 days ago, Verified purchaser
    I never received this is my package. And target gives no options to make a report on ONLY this item.
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Viv - 24 days ago, Verified purchaser
    • Skin tone: Light
    • Skin type: Dry
    • Hair color: Brunette
    Buy it! This is great for dark under eye circles, wish I had discovered it sooner.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Stunning

    5 out of 5 stars
    Lee Lee 69 - 1 month ago
    originally posted on maybelline.com
    The first time I saw this product I knew I wanted it it's stunning goes on smooth and perfectly although this is my favorite company there products speak for themselves I'm in need now for the ageless wand concealer lady's this is the best product that happened for me it's fast in the mornings and goes on with beauty get one you'll see.thank u Maybelline I luv u all.
    Did you find this review helpful?

    Lovee

    5 out of 5 stars
    crzces - 1 month ago
    originally posted on maybelline.com
    The Instant Eraser is a versatile, all-in-one concealer that hydrates, conceals, contours, and corrects. It offers 12 hours of crease-resistant coverage with a sponge tip applicator. The formula is vegan, non-comedogenic, and free from mineral oil, parabens, and talc. As a student, I love the Instant Eraser! It hydrates, conceals, and even contours all in one. It lasts all day without creasing and is super easy to apply with the sponge tip. Plus, it’s vegan and free from harsh ingredients, so it's great for my skin. If you're looking for a reliable, all-in-one product that hydrates, conceals, and lasts all day, I highly recommend the Instant Eraser! It’s perfect for busy days, won’t crease, and is vegan and skin-friendly. Trust me, you don’t want to miss out on this must-have for flawless, effortless coverage! I highly commend the Instant Eraser for its amazing performance. It’s easy to use, provides great coverage, and keeps your skin hydrated all day. Plus, it’s vegan and gentle on the skin, making it a must-have in any beauty routine!
    2 guests found this review helpful. Did you?

    I love this

    5 out of 5 stars
    Mimi1957 - 1 month ago
    originally posted on maybelline.com
    Applicator makes it so easy to use and covers perfectly
    Did you find this review helpful?

    Not Made for Dry Skin

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Clay - 1 month ago
    I love the idea of the applicator, and the color match is perfect, but the finished result can turn out a little patchy. I have naturally dry skin, and I always focus on makeup prep to hydrate my skin, but whenever I use this concealer, my forehead looks very dry and noticeable. It also runs out pretty quickly compared to my other concealers, and it's not worth my money. Overall, it's a great product, but my experience was not as great as I hoped.
    1 reply from Maybelline Consumer Care team - 1 month ago
    Hi there, Clay! We appreciate you taking the time to reach out about our Instant Age Rewind Multi-Use Dark Circles Concealer. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Don't you want me to repurchase my concealer?

    2 out of 5 stars
    Clemmie42 - 1 month ago
    originally posted on maybelline.com
    Love the concealer but trying to replace is a huge pain in the patootie. I'd like to get the same shade. But what it says on my container does not match either the old names or the new names. Is Light the same as Light Pale? Are those the correct names? What does 20R303 (that was on the bottom of the container) mean? Is that the color or some manufacturing number? I never understand changing the packaging model numbers on a great product. I don't get repackaging for the sake of change or new formulations for the sake of change. Ps. A new formulation is a new formula; thus making it not the same product, that people really like.This should be easy to replace a beloved product, but it's not. So I fear I must mark it down for that.
    1 reply from Consumer Care Center team - 1 month ago
    Hi there, thank you for sharing your thoughts on our Instant Age Rewind Eraser Multi Use Concealer. While there might have been minor adjustments regarding the shades and formulation, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps! XOXO
    3 guests found this review helpful. Did you?

    Continual incorrect "no. of item" delivered

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ocean - 2 months ago, Verified purchaser
    Target sent me 120 instead of 110 twice already. If they dont have 110 dont send me 120. These are not cheap and I dont appreciate target changing the number to 120 on my final invoice since I didnt order 120. Very upset customer. Fix your website!!!!!!!!!!!!!!!!!
    3 guests found this review helpful. Did you?

    Eraser multi use concealer. Packaging does notwork

    1 out of 5 stars
    Margie1 - 2 months ago
    originally posted on maybelline.com
    Awful. I've had the eraser concealer now for 1 month and cannot for the life of me, get it to work. I've twisted it in the direction of the arrows as advised and it still won't work. I don't know who designs these user unfriendly packaging, but they urgently need to review it otherwise you will lose customers. Unfortunately, I've thrown the receipt away so can't even bring it back to the store I purchased it from. I am so very disappointed.
    1 reply from Consumer Care Center team - 1 month ago
    Hi there! Thank you for reaching out about our Instant Age Rewind Eraser Multi Use Concealer. We are sorry to hear that you had this experience and we would like to assist you the best way that we can. Please give us a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET and provide reference #39908088. We look forward to hearing from you!
    3 guests found this review helpful. Did you?

    Great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    AGJ - 2 months ago, Verified purchaser
    • Skin tone: Light
    • Skin type: Combination
    • Eye color: Green
    • Skin concern: Uneven skin tone, Aging, Dark circles, Redness
    • Hair color: Blonde
    Love this stuff! Great drugstore concealer and love that there are so many shades.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Perfect Product

    4 out of 5 stars
    Runion Royal - 2 months ago
    originally posted on maybelline.com
    [This review was collected as part of a promotion.] I love the applicator on this. It's easy to apply and great great coverage, perfect color match! Thank you Maybelline!
    1 guest found this review helpful. Did you?

    Awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Panda62 - 2 months ago
    Can’t even get it to come out. Does not work. Waste of money.
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

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