Skip to product information
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag
The Towel
white towel | image normal alt tag
black towel | image normal alt tag
The Towel
The Towel
The Towel
black-towel | image normal alt tag

The Towel

Rated 4.9 out of 5
Based on 433 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Leave-In Conditioner

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

The Volumizing Shampoo

The Volumizing Shampoo

Volumizing cleanser for fine, oily, or flat strands.

Add three products to cart for 15% off with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

Reviews

Rated 4.9 out of 5
Based on 433 reviews
4.9
average rating 4.9 out of 5
Based on 433 reviews
  • 5 Stars
    418 Reviews
  • 4 Stars
    10 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    2 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
433 Reviews
Reviewed by Elaine K.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

My favorite towel for after shampooing!

I love the light weight and how absorbant this towel is. The shape of this towel and the elastic on the back help it stay on my head without pulling my hair. I'm so glad I purchased it.

Loading...
Was this helpful?
Reviewed by Hannah B.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Love this towel!

I love that this towel is a bit larger than the one I had been using, I have really long hair so the fabric with this design really covers all of my hair well . I have always wanted to try the Crown Affair towel but didn’t want the lighter color so I was thrilled when they release the darker color-way. It is super absorbent and easy to use, very happy with this towel.

Loading...
Was this helpful?
Reviewed by Samantha D.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Great towel!

Awesome new color option

Loading...
Was this helpful?