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Soft Focus

Name: Soft Focus
Brand: Jouer Cosmetics
SKU: SFHSP-TFP2
Price: 36.0 USD
Availability: InStock

Pressed Setting Powder

Like an instant blurring filter, this demi-matte powder hydrates and perfects for a magically flawless finish. Never drying, always gorgeous.

Clean. Vegan. Cruelty Free.

767 Reviews

+ key ingredients

Soft Focus in Très Translucent

universal translucent

universal translucent fair skin with pink undertones light skin with yellow undertones medium skin with yellow undertones tan skin with yellow undertones dark skin with golden undertones deep skin with neutral undertones

Product variants

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Benefits

Soft Matte Finish

Hydrating

Lightweight

Talc Free

Reduces shine without feeling dry or cakey, putting your natural radiance in focus
Can be worn over makeup as a setting powder or on its own for a bare look with an effortless blur

Product Information

How To Use It: Dust over face with a powder brush, either over foundation or on its own.

Paraben Free. Gluten Free. Cruelty Free. Clean. Vegan.

6 g / 0.21 oz

Key ingredients

01. Allantoin

02. Hyaluronic Acid

03. Vitamin E

Allantoin

Helps soften and promote healthy-looking skin

Key ingredients

01. Allantoin

Allantoin

Helps soften and promote healthy-looking skin

02. Hyaluronic Acid

Hyaluronic Acid

Supports skin’s natural moisture retention

03. Vitamin E

Vitamin E

Provides antioxidant benefits and acts as a natural skin conditioner

Why We Love It

Softens, Blurs, Hydrates.

Our Soft Focus powder actually hydrates the skin while it sets makeup and erases uneven texture for a matte finish that keeps the shine on your face down, so you can shine through. On days when makeup isn’t in the plan, you can still brush this powder on and enjoy its beauty-filter effect. C’est magique!

Takes Down Shine Without Stealing Hydration

Powder is sometimes thought of as dry and cakey—not this one. It softens with allantoin and hydrates with hyluronic acid, which keeps moisture in the skin for hours. Vitamin E has antioxidant powers that condition the skin and protect it from environmental factors, keeping your face looking healthy and youthful.

“If I wear heavy powder, I’ll look twice my age! This one hydrates for a soft-focus effect. Wear it alone or over foundation for a light finish.”

CHRISTINA ZILBER

Founder & Creative Director

Reviews

Shop the Look

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New Shade: Karma Karma, A tube of warm red, vegan "Balm Bouche" lipstick by Jouer Cosmetics, featuring a light pink casing with gold accents and branded with "Jouer" near the base. The tube is open to reveal the gluten-free lipstick, with the cap placed beside it. The background is a solid light pink color.

Karma

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Demi-Matte Lip

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