

NEWLiquid Contour, Blush & Luminizer Custom Set
Save 20% when you bundle our bestselling cheek essentials in your shades of choice—that’s 3 full-size faves for $64 ($80 value)! Online only.
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NEWFind Comfort Minis
Body care that helps you feel good in your skin—now in perfectly portable, travel-ready sizes.
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NEWPuffy Carryall Tote
A fresh take on your fave tote—now in soft peach! Puffy, pocket-packed, and perfect for your day to day. Online only.
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NEW SHADESPositive Light Liquid Luminizer
Our bestselling highlighter for a natural, lit-from-within glow. Now in 2 new shades!
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NEWSoft Pinch Liquid Blush Duo
Celebrate 5 radiant years of Selena’s iconic Rare album with this full-size liquid blush duo—featuring new, set-exclusive shade Souvenir.
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NEWFind Comfort Claw Clip – Awaken Confidence
Keep strands up and out of your way with a sleek, comfy design that’s extra kind to your hair. Online-only exclusive.
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NEWSoft Pinch Liquid Contour
Dot, blend, done. The easiest way to contour, with a mistakeproof formula and a natural, seamless shadow effect.
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Shop NowWhat makes us Rare
Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.
OUR STORY
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This is Your Community
Share your #RareRoutine and tag @rarebeauty for a chance to be featured!
Learn MoreThis is Your Community
Share your #RareRoutine and tag @rarebeauty for a chance to be featured!
Learn More


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Make an impact on mental health
1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.
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