Limitless Lash Mascara
£28 GBP
Soft Black
After Midnight Limitless Lash Mascara - Bestseller NEW SHADE
Earn 37 points with this purchase.
Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.
Full Size: 0.27oz. | 8g
Mini Size: 0.1oz. | 3g
Awards:
- Best Clean Mascara, Allure's Readers' Choice Awards (2025)
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)
The Art of the Eye
MAKEUP IS A MEDIUM
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Bright Start Retinol Alternative Eye Cream
Brighten, hydrate, smooth, and depuff eyes before makeup.
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Super Serum Skin Tint SPF 30
Smooth on like a serum for dewy coverage and mineral SPF.
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Why We Love It
Founder's Note
“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”
— Sasha
FAQ
If we didn't answer your question, contact us.
- HannahVerified BuyerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationSkin Tone WarmUndertone NeutralEye Color GreenReviewed by An ILIA customerRated 4 out of 5 stars5/7/25Nice mascara!
The mascara I got was the black one, and it was great! It does have different sides of the wand, some do add a thicker amount of mascara than others. I have a lot of eyelashes, and they're thick... So it does tend to weigh my eyelashes down a decent bit. But I just curl them more than I'd like and then the mascara weighs them down to a nice curl typically. I love that it is non-toxic and doesn't give me any reactions or rashes around my eyes. Although, I'd love a waterproof formula, as waterproof ones tend to hold curl better.
- ShareeceReviewingLimitless Lash MascaraI recommend this productSkin Type OilyConcerns Visible PoresSkin Tone NeutralUndertone NeutralEye Color HazelAge Range 35-44Reviewed by An incentivized reviewerRated 5 out of 5 stars4/28/25Mascara
ILIA Lash Mascara has a formula that moisturize lashes and helps separate lashes. It coats lashes and helps lengthen. I like how there was no smudge and the bristles are small enough for the top and bottom lash.
- JessicaReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Visible PoresSkin Tone NeutralUndertone NeutralEye Color GreenAge Range 25-34Reviewed by An incentivized reviewerRated 4 out of 5 stars4/28/25Perfect for a natural look
I received ILIA Limitless Lash Brown Mascara as a sample for my review. I thought this mascara did a great job of separating my lashes and giving a natural look. It’s easy to layer to give a more thicker lash or use as a base under your favorite mascara.
- AnnetteVerified ReviewerReviewingLimitless Lash MascaraSkin Type NormalSkin Tone CoolUndertone NeutralEye Color HazelReviewed by An incentivized reviewerRated 3 out of 5 stars4/27/25If you’re looking for a clean mascara
This may work for gif you are looking for a clean mascara that is natural looking. For me the brown mascara is too subtle. I like the way it looks on my bottom lashes, but I want more pop on my top. I might prefer this in black. It didn’t irritate my sensitive eyes and was easy to remove. However, it smudged every time I used it. This happens to me with most mascaras though. I received this mascara for free to try in exchange for an honest review.
- Lynsey M.Verified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Visible Pores, Blackheads, Puffiness, Fine lines + Wrinkles, BreakoutsSkin Tone NeutralUndertone CoolEye Color GreenAge Range 35-44Reviewed by An incentivized reviewerRated 4 out of 5 stars4/27/25I like this mascara , mostly the wand that comes with it.
Hello I have received this great mascara for free to review. I really loved the brush that this Limitless Lash Mascara has is the best I have used. It definitely brushes out your lashes. You have to apply and not go somewhere where rain will be because this product is not waterproof. Even though the mascar doesn’t add the waterproof design, this Limitless Lash Mascara is a great buy.
