The Future of

Pain Free Support

The Future of Pain Free Support

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Why did we agree to this?

Compromise. Sacrifice. Pain. 80% of women wear painful bras every day. Why?

Pain Free Support

EBY has the solution. Every garment we make is infused with pain free support technology.

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100% Fit Guarantee

Love it or we'll make it right

15,000+ Five-Star Reviews

2 million boobs satisfied

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Better Than Wire-Free

We Replaced the Wire

SmartSupport Tec® is the first and only technology of it’s kind. It gives you all of the support you need, and eliminates the pain of the underwire.

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Award-Winning Innovation

"EBY is the winner of Fast Company's Brands That Matter Award"

Better Than Wire-Free

We Replaced the Wire

SmartSupport Tec® is the first and only technology of it’s kind. It gives you all of the support you need, and eliminates the pain of the underwire.

SHOP NOW

Award-Winning Innovation

"EBY is the winner of Fast Company's Brands That Matter Award"

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Revolutionary Comfort + Big Savings

Fresh styles delivered every 3 months

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Free shipping on all orders

Exclusive comfort technology

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Quarterly Subscription

Revolutionary Comfort + Big Savings

Fresh styles delivered every 3 months

Exclusive member pricing

Skip or cancel anytime

Free shipping on all orders

Exclusive comfort technology

Matching Set

MOST POPULAR

$45

$60

One premium bra

One matching panty

Delivered every 3 months

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Renewal price $60 every 3 months

Matching Set

MOST POPULAR

$45

$60

One premium bra

One matching panty

Delivered every 3 months

GET STARTED

Renewal price $60 every 3 months

Take Her Word For It

4.9

Based on 15,973 Reviews

"It’s the most comfortable bra I’ve ever worn and I’ve tried them all!"

~ Robin S.

"Extremely comfortable. It's like I'm not wearing anything at all."

~ Gabrielle E.

"My overall experience is that each pair fit perfectly. Totally comfy!"

~ Kate C.