Name: Fruit Pigmented® 2nd Skin Foundation
Brand: 100% PURE
Price: 48.0 USD
Availability: InStock
Rating: 4.29 (1418 reviews)

$48.00

1418

Ultralight serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-aging benefits, medium-full coverage, and a satin finish.

Fruit Pigmented®
Natural
Vegan
Cruelty Free
Gluten Free
Made in USA

Color: Shade 1

Neutral foundation with slightly yellow undertones for fair skin tones

1361

Shade 1 Neutral foundation with slightly yellow undertones for fair skin tones

2246

Shade 2 Warm foundation with peachy undertones for light skin tones

1982

Shade 3 Warm foundation with yellow undertones for light to medium skin tones

1441

Shade 4 Warm foundation with olive undertones for medium skin tones

491

Shade 5 Neutral foundation with peachy undertones for tan skin tones

206

Shade 6 Neutral foundation with cool undertones for dark skin tones

401

Shade 7 Neutral foundation with red undertones for dark skin tones

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Description
- For Normal Skin Types
- Made in USA
- Medium to Full Coverage
- Satin Finish
WHAT IT IS: Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.

Coverage

Finish

Shade Chart

Shade 1

Fair with neutral undertone

Shade 2

Light with warm peach undertone

Shade 3

Light medium with warm undertone

Shade 4

Medium with warm undertone

Shade 5

Tan with neutral undertone

Shade 6

Dark with neutral undertone

Shade 7

Dark with neutral undertone

SIZE: 1.18 fl oz/ 35ml

SIZE: 1.18 fl oz / 35ml

SIZE: 1.18 fl oz / 35ml

SIZE: 1.18 fl oz / 35ml

SIZE: 1.18 fl oz / 35ml

SIZE: 1.18 fl oz / 35ml

SIZE: 1.18 fl oz / 35ml

HOW TO USE: Dot onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, for a seamless satin finish. For areas that require full coverage, apply a second layer.
Ingredients

KEY INGREDIENTS

Turmeric Extract

Turmeric Extract fights inflammation and brightens skin.

Bamboo Silica

Bamboo Silica strengthens skin for a more radiant complexion.

Vitamin E (Tocopherol)

Vitamin E restores and protects from free radical damage.

Calendula

Calendula calms breakouts and encourages collagen production.

Olive Squalane

Olive squalane moisturizes and soothes irritated skin.

KEY INGREDIENTS

Turmeric Extract

Turmeric Extract fights inflammation and brightens skin.

Bamboo Silica

Bamboo Silica strengthens skin for a more radiant complexion.

Vitamin E (Tocopherol)

Vitamin E restores and protects from free radical damage.

Calendula

Calendula calms breakouts and encourages collagen production.

Olive Squalane

Olive squalane moisturizes and soothes irritated skin.

COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

Natural ingredients may vary in color and consistency

Ingredient Glossary

KEY INGREDIENTS

Turmeric Extract

Turmeric Extract fights inflammation and brightens skin.

Bamboo Silica

Bamboo Silica strengthens skin for a more radiant complexion.

Vitamin E (Tocopherol)

Vitamin E restores and protects from free radical damage.

Calendula

Calendula calms breakouts and encourages collagen production.

Olive Squalane

Olive squalane moisturizes and soothes irritated skin.

COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

Natural ingredients may vary in color and consistency

Ingredient Glossary

KEY INGREDIENTS

Turmeric Extract

Turmeric Extract fights inflammation and brightens skin.

Bamboo Silica

Bamboo Silica strengthens skin for a more radiant complexion.

Vitamin E (Tocopherol)

Vitamin E restores and protects from free radical damage.

Calendula

Calendula calms breakouts and encourages collagen production.

Olive Squalane

Olive squalane moisturizes and soothes irritated skin.

COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

Natural ingredients may vary in color and consistency

Ingredient Glossary

KEY INGREDIENTS

Turmeric Extract

Turmeric Extract fights inflammation and brightens skin.

Bamboo Silica

Bamboo Silica strengthens skin for a more radiant complexion.

Vitamin E (Tocopherol)

Vitamin E restores and protects from free radical damage.

Calendula

Calendula calms breakouts and encourages collagen production.

Olive Squalane

Olive squalane moisturizes and soothes irritated skin.

COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

Natural ingredients may vary in color and consistency

Ingredient Glossary

KEY INGREDIENTS

Turmeric Extract

Turmeric Extract fights inflammation and brightens skin.

Calendula

Calendula calms breakouts and encourages collagen production.

Rice Starch

Rice Starch softens and relieves inflamed skin.

Vitamin E (Tocopherol)

Vitamin E restores and protects from free radical damage.

Olive Squalane

Olive squalane moisturizes and soothes irritated skin.

COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

Natural ingredients may vary in color and consistency

Ingredient Glossary

KEY INGREDIENTS

Turmeric Extract

Turmeric Extract fights inflammation and brightens skin.

Calendula

Calendula calms breakouts and encourages collagen production.

Rice Starch

Rice Starch softens and relieves inflamed skin.

Vitamin E (Tocopherol)

Vitamin E restores and protects from free radical damage.

Olive Squalane

Olive squalane moisturizes and soothes irritated skin.

COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

Natural ingredients may vary in color and consistency

Ingredient Glossary

KEY INGREDIENTS

Turmeric Extract

Turmeric Extract fights inflammation and brightens skin.

Calendula

Calendula calms breakouts and encourages collagen production.

Rice Starch

Rice Starch softens and relieves inflamed skin.

Vitamin E (Tocopherol)

Vitamin E restores and protects from free radical damage.

Olive Squalane

Olive squalane moisturizes and soothes irritated skin.

COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

Natural ingredients may vary in color and consistency

Ingredient Glossary

COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

Natural ingredients may vary in color and consistency

Ingredient Glossary
Media

FROM OUR BLOG

4 Benefits of a Serum Foundation

For featherlight feel and impeccable coverage Posted on August 6, 2021 Written by: 100% PURE ® When it comes to makeup, few steps are as nuanced as f...

How to Choose a Natural Foundation

Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigme...

Frequently Asked Questions

Q. How does a serum foundation differ from traditional foundations?

A. Serum foundations are lightweight, blend seamlessly, and are often infused with skincare ingredients that benefit the skin while providing coverage.

Q. Why opt for a foundation with anti-aging benefits?

A. Anti-aging ingredients help diminish signs of aging, promote skin elasticity, and offer a youthful appearance while providing coverage.

Q. How can a foundation achieve a "second skin" feel?

A. With ultralight, breathable ingredients, such as olive squalane, the foundation blends effortlessly and mimics the skin's natural texture.

Q. What does a satin finish look like on the skin?

A. A satin finish offers a balanced look, neither too matte nor too dewy, providing a natural, healthy glow to the skin.

Q. Are natural fruit pigments safe for the skin?

A. Yes, fruit pigments are natural, rich in vitamins and antioxidants, and provide a safe and healthy alternative to synthetic dyes.

Q. How does the olive squalane in the 2nd Skin Foundation benefit the skin?

A. Olive squalane mimics the skin's natural oils, providing hydration, enhancing elasticity, and offering a lightweight, breathable texture.

BACKED BY NUMBERS

97%

Skin appeared smoother and softer.

94%

The foundation feels lightweight on the skin.

91%

The foundation improved skin texture.
The foundation provided natural looking coverage.

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Customer Reviews

4.2 Based on 1,473 Reviews

5 ★

62%

908

4 ★

17%

249

3 ★

10%

145

2 ★

5%

79

1 ★

6%

92

Customer Photos

Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Cassandra Watt

Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Ellie

Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Karen Li

Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Kelly Brown

Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Natalie

Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Stephanie Burtness

Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Sherry Wiley

Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Nancy Schramek

Write a Review Ask a Question

Reviews
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foundation
skin
coverage
shade
face
makeup
ingredients
color
finish
stock

BB

05/29/2025

Barnali B.

United States

Perfect Foundation

Its a great product, lightweight and leaves no residue. Highly recommend !

Fruit Pigmented® 2nd Skin Foundation

JC

05/21/2025

Jasmine C.

United States

Happy so far!!

It’s thin but I do have full coverage. And I don’t break out. Happy so far!

Fruit Pigmented® 2nd Skin Foundation

LM

05/17/2025

Leah M.

United States

Luminous glow serum

This acts more like luminizing glow drops that I can either mix into my foundation, apply over or under, or just wear alone depending on what kind of look I’m going for. This is not a foundation though. But I LOVE the way it looks and have gotten compliments on how glowy and healthy my skin looks since using it. I think the name of this product should be changed and everyone would be on board.

Fruit Pigmented® 2nd Skin Foundation

SW

05/16/2025

Stephanie W.

United States

I want my money back

Did not like it

Fruit Pigmented® 2nd Skin Foundation

05/22/2025

100% PURE

Hi Stephanie, Thank you so much for your review— we truly appreciate it! Sorry to hear that the product is not working out for you! We do have a really great return policy. A Customer Service representative will be in touch with you with more details. Sincerely, June

JL

05/09/2025

Julie L.

United States

Can't say I'm a fan

In theory I would love this foundation but it's just too watery, even with a primer. I've shaken it to mix all the ingredients but it just doesn't cover or feel the way I thought it would.

Fruit Pigmented® 2nd Skin Foundation

05/09/2025

100% PURE

Hi Julie, Sorry to hear that the product isn’t working out! We do have a wonderful return policy! Please feel free to reach out to us at customerservice@puritycosmetis.com to further assist you. We’re happy to help!

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Q

Queenie 08/24/2023

Since this products are natural Can the make up be worn for 24 hours ?

Answers (1)

100% PURE 09/12/2023

Hi Queenie, Thanks for your inquiry! The Fruit Pigmented® 2nd Skin Foundation is long-wearing, however, we do recommend cleansing your skin daily after use.

AL

Adriana L. 07/25/2023

Help selecting right foundation match

Answers (1)

100% PURE 07/25/2023

Hi Adriana, Thanks so much for your inquiry! Our Customer Service team would be happy to help you select a shade or even a foundation formula. Please email customerservice@puritycosmetics.com with a photo of yourself in natural lighting without makeup on. Hope to hear from you soon!

T

Tay 07/14/2023

What is the vitamin e from in this formula? Is it synthetic?

Answers (1)

100% PURE 07/20/2023

Hello Tay, Excellent question! Our Vitamin E in our Fruit Pigmented® 2nd Skin Foundation is from rice bran!

D

Dani 07/12/2023

Will this be restocked?? Every time I try to order everything is sold out!!!!

Answers (1)

100% PURE 07/12/2023

Hi Dani, So sorry for any trouble! Our Production team is currently working on it! Please contact our Customer Service team at customerservice@puritycosmetics.com for an estimated time of arrival. We also recommend signing up to receive an email notification when it's available for purchase, just select "Notify Me" and add your email address.

B

Beth 06/03/2023

How long will it be before shade 1 of the 2nd skin foundation will be available again. It has been weeks.

Answers (1)

100% PURE 06/27/2023

Hi Beth, So sorry for any trouble! Please contact our Customer Service team at customerservice@puritycosmetics.com for an estimated time of arrival. We also recommend signing up to receive an email notification when it's available for purchase, just select "Notify Me" and add your email address.

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