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Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters

Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 2 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 3 of 4Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 4 of 4
Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters - 1 of 4
$19.99 when purchased online
Target Online store #3991

About this item

Highlights

  • New look, same great formula; packaging may vary
  • LENGTH AND LIFT: Award-winning, bestselling double-sided mascara and lash primer designed to work together to deliver ultimate length and lift. Infused with Jojoba esters.
  • 2-IN-1 PRIMER AND MASCARA: Built-in primer creates an even base that enhances the mascara's lash-lengthening performance.
  • MADE WITHOUT: Parabens, PEGs, Fragrances, Silicones.
  • CLEAN CONSCIOUS™: Cruelty-free, Ophthalmologist Tested, and EWG Verified formula.
  • SAFE FOR MOMS: We formulate with toxicologist-audited ingredients for your skin to skin care.

Description

This double-ended mascara + primer elevates your lashes with buildable length and eye-opening lift. Fortified with Jojoba esters, the primer coats your lashes with an even base to help enhance the mascara's lash-lengthening performance. Then the black mascara and fine-toothed wand separate, define and lengthen your lashes to gravity-defying heights.

How to Use:
Evenly apply primer to lashes, wait 30 seconds + top them off with a few coats of mascara.

Recycling Information:
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.

Curious to learn more, check out Your Local Recycling Center: For US only
*Always check with your local municipality for recyclability acceptance

Caring Caution:
Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.

Mascara Ingredients:
Water (Aqua/Eau), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).

Lash Primer Ingredients:
Water (Aqua/Eau), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid.
Suggested Age: Adult
Health Facts: No Fragrance Added, Propylparaben-Free, Nonylphenol Ethoxylate Free, Phthalate-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, Butylparaben-Free, Formaldehyde Donor-Free
Color Finish: Semi-Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara, Applicator, Primer
Beauty Purpose: Thickening, Lengthening, Volumizing
Net weight: .27 fl oz (US)
Awards: People Magazine Best of Beauty Awards
Features: Lash Primer and Mascara in One, Built-In Brush, Ophthalmologist Tested
TCIN: 53248930
UPC: 816645029586
Item Number (DPCI): 037-14-1258
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

mascara ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, glyceryl stearate se, copernicia cerifera (carnauba) wax, castor isostearate beeswax succinate, acacia senegal gum, cellulose, glyceryl behenate, jojoba esters, tocopherol, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, sorbitan olivate, sorbitan palmitate, xanthan gum, caprylic/capric glycerides, sodium benzoate, cellulose gum, potassium sorbate, sodium phytate, phosphoric acid, iron oxides (ci 77499), lash primer ingredients: water (aqua), beeswax (cera alba), potassium cetyl phosphate, glycerin, jojoba esters, glyceryl stearate, zea mays (corn) starch, copernicia cerifera (carnauba) wax, acacia senegal gum, cetyl palmitate, sorbitan olivate, sorbitan palmitate, cetearyl alcohol, cellulose, castor isostearate beeswax succinate, ethylhexylglycerin, caprylyl glycol, caprylic/capric glycerides, sodium benzoate, xanthan gum, cellulose gum, potassium sorbate, sodium phytate, tocopherol, phosphoric acid.

Shipping details

Estimated ship dimensions: 5.63 inches length x 0.75 inches width x 0.95 inches height
Estimated ship weight: 0.1 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this Honest Beauty mascara with primer that Target sells EWG verified?

submitted by K2graphics - 1 year ago
  • A: Hi K2graphics! Thanks for reaching out here. Great question, we're happy to share that our Extreme Length Mascara is EWG Verified. We hope this helps!

    submitted byThe Honest Company - 1 year ago
    Brand expert
  • A: Hi K2graphics! Thanks for reaching out here and great question! Our Extreme Length Mascara is EWG verified. We hope this helps!

    submitted byHonest Product Expert - 1 year ago
    Brand expert

Q: is it waterproofis it waterproof?

submitted by Debbie - 2 years ago
  • A: Hey Debbie, Great question! The Honest Beauty Extreme Mascara 2 in 1 is not waterproof. However, it is long lasting! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi Debbie! Thanks for reaching out here. Our Extreme Length Mascara is not waterproof. We hope this helps.

    submitted byThe Honest Company - 2 years ago
    Brand expert

Q: Will this look okay on a natural blonde

submitted by patty C - 3 years ago
  • A: Hello patty C! Thanks for reaching out here! The Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer looks great on all hair shades. We hope this helps!

    submitted byThe Honest Company - 2 years ago
    Brand expert
  • A: Hello Patty C, the Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer looks great on all hair shades. It gives amazing volume without clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Kona mom - 5 years ago
  • A: Hi Kona mom! Our Honest Beauty Extreme Length Mascara + Lash Primer is not a tubing mascara. The primer and mascara work together to give you beautiful length, volume, and definition to your lashes. Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert
  • A: Thanks for reaching out! To confirm, our Extreme Length Mascara + Lash Primer is not a tubing mascara. Thank you!

    submitted byHonest Product Expert - 5 years ago
    Brand expert

Q: Is this mascara/primer gluten-free?

submitted by Linda - 3 months ago
  • A: Hi Linda! Thank you for reaching out here! In regards to our Extreme Length Mascara as of this time, we do not actively test for the presence of gluten and to the best of our knowledge do not use ingredients derived from sources that contain gluten, but it is always great to review our ingredient list with your physician due to differences in everyone's body allergens. We hope this helps!

    submitted byThe Honest Company - 3 months ago
    Brand expert

Q: What is the amount of mascara and primer per unit? It says .81 ounce but it isn't clear what that refers to. the full size mascara is .20 and .07 primer. I would like to know the amount in mini size

submitted by JR - 10 months ago
  • A: Hi JR! Thanks for reaching out here. We apologize for any confusion, but we do not have a mini Extreme Length Mascara. We hope this helps. Thank you.

    submitted byThe Honest Company - 10 months ago
    Brand expert

Q: Is the mascara fragrance free?

submitted by Sunshine - 1 year ago
  • A: Hi Sunshine! Thanks for reaching out here! Yes, our Extreme Length Mascara is fragrance free. We hope this helps!

    submitted byHonest Product Expert - 1 year ago
    Brand expert

Q: Ingredients list?

submitted by Seashelly - 1 year ago
  • A: Hi Seashelly! Thanks for reaching out here. We're happy to share that our ingredient list for our Extreme Length Mascara is on the product description page. If you need further information for our ingredients, please reach out to our team by email support@thehonestcompany.com.

    submitted byHonest Product Expert - 1 year ago
    Brand expert

Q: does this flake? I have problems with mascara flaking and burning

submitted by cowgirlmom - 2 years ago
  • A: Hi cowgirlmom! Thanks for reaching out here. Great questions, we're happy to share that our Extreme Length Mascara is ophthalmologist tested and is safe for sensitive eyes and contact lense wearers. We're confident that our much loved mascara won't flake, but be sure to let the primer work it's magic and rest on your lashes for 30 seconds before applying the mascara to give you that beautiful length! We hope this helps.

    submitted byThe Honest Company - 1 year ago
    Brand expert

Q: Is there a plan to make this masquera in a brownish color? It seems difficult to find good masquera in that color and many people would purchase it.

submitted by Lara 222 - 2 years ago
  • A: Hi Lara 222! Great question! At this time, we do not have plans to make a brown shade of our Extreme Length Mascara. However, we encourage you to keep an eye on our website for any updates. We appreciate the feedback and we'll be sure to share with our team. Thank you!

    submitted byThe Honest Company - 2 years ago
    Brand expert
4.2 out of 5 stars with 2371 reviews
effectiveness: 3.85 out of 5
quality: 3.9 out of 5
value: 3.66 out of 5
83% would recommend
1489 recommendations

Ok. Would not re-purchase

3 out of 5 stars
Thumbs down graphic, would not recommend
MIMom - 10 days ago
  • Eye color: Brown
  • Skin tone: Light
  • Skin type: Combination
I love that this mascara is so clean in terms of ingredients! However, the performance/quality is lacking. The formula clumps easily on my lashes and also flakes after only a couple hours of wear. The color is a nice black, but I probably would not repurchase. I also do not love the brush/wand. If the wand had real bristles instead of silicone, it may help with the clumping. For $20, I will keep looking for another clean mascara.
1 reply from The Honest Company team - 8 days ago
Hi MIMom! We’re sorry to hear you had this experience with our PRODUCT, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
effectiveness: 3 out of 5
quality: 3 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?

Great deal

5 out of 5 stars
Thumbs up graphic, would recommend
Smithmomma34 - 20 days ago, Verified purchaser
Honestly works better than a lot of $30 primer/mascaras i have.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

FAVORITE MASCARA

5 out of 5 stars
Thumbs up graphic, would recommend
em - 26 days ago
  • Skin type: Normal
  • Skin tone: Light
  • Hair color: Blonde
  • Eye color: Blue
This is my all-time favorite mascara! My eyelashes look so long and pretty, and the mascara lasts all day! When it comes time to take it off, it is very easy & gentle on my lashes.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

One of the best clean mascaras out there!

5 out of 5 stars
Thumbs up graphic, would recommend
Greenbootlife - 1 month ago
This mascara is an OG favorite of mine - I've used it ever since it's come out! It's truly non-toxic, sensitive eye friendly and it actually works!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Works well for me!

5 out of 5 stars
Thumbs up graphic, would recommend
Page - 1 month ago, Verified purchaser
  • Skin type: Normal
  • Hair color: Blonde
  • Skin tone: Light
  • Skin concern: Uneven skin tone, Sensitivity
  • Eye color: Green
Purchased this mascara because I wanted a lower-tox option. Pleased with the results. I like the ingredients- they do not bother my sensitive skin and eyes. Works pretty well. Not too clumpy or thick but does define my eyes a bit. Good coverage. Doesn’t smudge much with normal wear. Easy removal with oil-based makeup remover. Cons: I wish the brush was a little smaller. I used ELF mascara previously, and the brush is smaller and curved and a little easier to apply. The dual primer/mascara makes it seem like the bottle is not very full.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Finaliy a mascara I can wear without an allergic reaction

5 out of 5 stars
Thumbs up graphic, would recommend
Carol - 2 months ago, Verified purchaser
I’ve become sensitive to almost every makeup and brand especially when used on our near my eyes. This product was suggested and so I thought I’d give it a try. I’m happy to say I was able to wear it for several hours without the normal allergic, irritating, reaction I’ve had on a dozen other products.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Fantastic Mascara!

4 out of 5 stars
Thumbs up graphic, would recommend
Amands - 3 months ago, Verified purchaser
  • Skin type: Dry
  • Hair color: Blonde
  • Skin tone: Light
  • Eye color: Blue
  • Skin concern: Puffiness, Pores, Sensitivity, Blackheads, Redness, Dark circles, Aging, Cuticles, Uneven skin tone, Dullness
This is my all time favorite mascara and lash primer! I have sensitive skin and eyes, and this is the only mascara that doesn’t break me out or burn my eyes. It also makes my lashes look super long. I didn’t give it five stars because the mascara always runs out before the primer.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Better than department store mascara

5 out of 5 stars
Thumbs up graphic, would recommend
Erin D - 3 months ago, Verified purchaser
  • Hair color: Brunette
  • Eye color: Blue
  • Skin concern: Sensitivity
  • Skin type: Normal
  • Skin tone: Light
This is better than any department store mascara I’ve ever tried, and I’ve tried a lot. The primer helps lengthen and it stays put. And the safe ingredients make this an even better choice.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

It could be better.

2 out of 5 stars
Thumbs down graphic, would not recommend
GJ - 3 months ago, Verified purchaser
  • Hair color: Brunette
  • Skin tone: Light
  • Skin type: Normal
  • Eye color: Green
I don’t know about anyone else, but my eyelashes are thinning and shortening after I started using this product.
quality: 2 out of 5
effectiveness: 1 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?

Horrible allergic reaction

1 out of 5 stars
Thumbs down graphic, would not recommend
Target customer - 4 months ago, Verified purchaser
Horrible!! Make sure to test it before using. You can see one eye is way more red than the other. It's because my eyes tend to get watery and a bit of mascara went in the eye with a tear, which is normal for me, and my other actually organic brand that I normally use (100%pure) have never given me any kind of reaction.
1 reply from The Honest Company team - 4 months ago
Hi Target customer! We’re sorry to hear about your experience. We take product complaints very seriously and would like to gather additional information. So our team can best assist you, please give us a call at 1.888.862.8818 or email support@thehonestcompany.com. We're happy to help any way we can.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Non irritating

4 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 4 months ago, Verified purchaser
  • Hair color: Brunette
  • Skin concern: Dark circles, Redness, Dullness
  • Skin tone: Light
  • Skin type: Dry
I’ve been using this mascara for years now mainly because it doesn’t irritate my eyes. It gives great length, but sometimes it can be clumpy or flaky. The tube doesn’t last me very long, but I’ve still yet to find anything better.
value: 4 out of 5
quality: 4 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?

Horrible clumpy mess and who approved this wand

1 out of 5 stars
Thumbs down graphic, would not recommend
Elaine - 5 months ago, Verified purchaser
The wand applicator for the mascara is not wildly different from a Q-Tip, which lends to a lack of definition and leading clumps of mascara on the lashes. The amount of times I've had to remove this mascara from my upper and lower eyelids and redo my makeup is abhorrent. It also dries very slow, leading to more problems. You have to wait a long time to fix the residue it's left, or risk making more blobs. PLEASE, Honest Beauty, get a different wand!
effectiveness: 2 out of 5
value: 2 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Recommend

5 out of 5 stars
Thumbs up graphic, would recommend
FLGirl65 - 6 months ago
  • Skin tone: Medium
  • Eye color: Hazel
  • Skin concern: Sensitivity
  • Hair color: Brunette
  • Skin type: Normal
Affordable and comes from a clean brand. EWG verified
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Used to be a winner... :(

1 out of 5 stars
Thumbs down graphic, would not recommend
- 6 months ago, Verified purchaser
  • Skin tone: Medium
  • Skin type: Combination
  • Hair color: Brunette
  • Eye color: Hazel
Have used this for years, but recently every tube is DRIED OUT and flakes from right out of the box. So sad 😞 It used to give me lashes that everyone would compliment. What happened?
1 reply from The Honest Company team - 6 months ago
Hi eggshellfrey! We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.
6 guests found this review helpful. Did you?

Clean product

5 out of 5 stars
Thumbs up graphic, would recommend
Amberwhoteaches - 7 months ago, Verified purchaser
  • Skin tone: Medium
  • Skin concern: Pores
  • Eye color: Brown
  • Hair color: Brunette
  • Skin type: Oily
I’m always looking for clean beauty products and I’m so thankful that target carries Honest items . I love this mascara .
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Dried Up

1 out of 5 stars
Thumbs down graphic, would not recommend
Mars52 - 8 months ago, Verified purchaser
  • Skin type: Combination
  • Eye color: Brown
  • Skin tone: Medium
  • Skin concern: Redness
  • Hair color: Brunette
I’ve used this mascara several times in the past and this is my first time ordering online from Target. The tube I received was super dried out- both the mascara and the primer. I compared it to a used up tube I got from Amazon and that one wasn’t even as dry as this “new” tube from Target. Reading other reviews- I see I’m not alone. Definitely will not be buying this from Target again… especially for that price.
1 reply from The Honest Company team - 8 months ago
Hi Mars52! Thanks for reaching out here. We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 2 out of 5
5 guests found this review helpful. Did you?

Did I buy wands and tubes or mascara?

1 out of 5 stars
Thumbs down graphic, would not recommend
Seeking perfect one piece - 9 months ago, Verified purchaser
I’ve been working towards a “cleaner” product environment and decided to give this mascara a try. The Maybelliene full and soft has been my go to for years and by comparison, this mascara did almost nothing for my lashes. It feels like there is almost no product on the brushes and in the tubes and I can scarcely see it on my lashes. For more than double the price, I think this is one area I’ll reconsider going toxinfree-ish and definitely would not recommend or buy this specific mascara product again.
1 reply from The Honest Company team - 8 months ago
Hi Seeking perfect one piece! We appreciate you reaching out here. So we can best assist you, please reach out to our CS team via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

Dried out. Wasted money

1 out of 5 stars
Thumbs down graphic, would not recommend
Clank - 9 months ago, Verified purchaser
  • Skin concern: Uneven skin tone, Acne, Sensitivity, Aging
  • Hair color: Brunette
  • Skin tone: Medium
  • Eye color: Brown
  • Skin type: Combination
I received a discount on honest extreme length mascara so I purchased it from target. I normally purchase from the honest.com website. This mascara is normally amazing however purchased from target they came dried out. Both mascaras. Turned out to be a waste of money.
1 reply from The Honest Company team - 9 months ago
Hi Clank! Thank you for reaching out here, We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Leaves dark circles under my eyes

1 out of 5 stars
Thumbs down graphic, would not recommend
IParker - 10 months ago, Verified purchaser
This mascara was flaky, clumped with the primer, and left residue on my undereye and eyelid after wearing for a few hours. And it's more expensive than Maybelline (which does a significantly better job). If you're going to make a natural mascara, at least make it functional.
1 reply from The Honest Company team - 9 months ago
Hi IParker! Thanks for reaching out here and sharing your feedback. We’re sorry to hear you had this experience with our Extreme Length Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Great but sadly expensive

4 out of 5 stars
Thumbs up graphic, would recommend
elizabethh10 - 10 months ago, Verified purchaser
  • Eye color: Brown
  • Skin tone: Medium
  • Hair color: Brunette
  • Skin type: Combination
Love this mascara for its lengthening effects but I have to make sure I really curl my lashes well because it kinda brings my lashes down since they’re super straight naturally. It’s definitely more of an everyday mascara, not a special occasion, long-wear one.
quality: 5 out of 5
effectiveness: 4 out of 5
value: 5 out of 5
Did you find this review helpful?

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